{
  "docId": "019dd923-5fec-763b-95d0-7ea722388b75",
  "docSlug": "bi-624f74d8d9a47ff4",
  "documentTitle": "AI marketing startup Epiminds raised $6 million: read its pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "Epiminds",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.789,
  "pageNumber": 4,
  "pageCount": 7,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "balanced",
  "nDataPoints": 4,
  "notes": "Uses a credibility-transfer approach by referencing Google experience.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95d0-7ea722388b75/4",
  "deckHref": "/decks/019dd923-5fec-763b-95d0-7ea722388b75",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95d0-7ea722388b75.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95d0-7ea722388b75#slide-4",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "With a $1T labor market that means $600B is wasted on manual work",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-bb7f-7799-a412-5bb43004f359",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "wasted labor cost: $600B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-bb7f-7799-a412-5f49f6f97104",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.58,
        "x": 0.21,
        "y": 0.13
      },
      "kind": "paragraph",
      "text": "At Google, we worked with 400 marketers & saw how broken marketing is",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b4e9678f-887c-43fc-9801-e61aea6db42b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.56,
        "x": 0.22,
        "y": 0.72
      },
      "kind": "paragraph",
      "text": "With a $1T labor market that means $600B is wasted on manual work",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fb50321e-7d77-47cb-aaea-f6e91ab9ca8e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.72,
        "x": 0.14,
        "y": 0.395
      },
      "kind": "title",
      "text": "Marketers spend 60% of their time on low value manual tasks",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3d6b21fe-f7a3-40ee-b198-74811068b477",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "credibility-transfer",
      "slug": null,
      "matchId": "238c4e64-ad69-425c-b579-a78f270d34e1",
      "evidence": "Referencing Google experience to validate the problem statement.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 4,
      "from": 4,
      "beatId": "a85e649b-ad91-445a-9a5d-f9d3adfc7f82",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "The problem is clearly stated on p4",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 4,
      "from": 4,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "1d8abcdb-2442-4818-8954-020828ab4572",
      "evidence": "The problem statement highlights the inefficiency of manual tasks",
      "position": 0,
      "objective": "What are the costs of not automating marketing tasks?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}