{
  "docId": "019dd923-5fec-763b-95d0-70f1e2c6f5f2",
  "docSlug": "bi-390f393755b58c41",
  "documentTitle": "AI healthtech startup Perspectum used this pitch deck to raise $36m",
  "authorId": "Pitchdecks",
  "authorName": "Perspectum",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.775,
  "pageNumber": 6,
  "pageCount": 14,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The timeline is slightly distorted/overlapping in the middle (2020/2021/2022/2023).",
  "elementsJson": [
    "headline_text",
    "timeline_visual",
    "icon_grid"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95d0-70f1e2c6f5f2/6",
  "deckHref": "/decks/019dd923-5fec-763b-95d0-70f1e2c6f5f2",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95d0-70f1e2c6f5f2.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95d0-70f1e2c6f5f2#slide-6",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "LiverMultiScan metrics included in 30 NASH clinical trials to date",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-b11b-751b-9376-7a0e101f5352",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.9,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "diagram",
      "text": "Timeline of NASH drug development from 2020 to 2024",
      "attrs": null,
      "subkind": "timeline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e02ef3b6-ecdc-43c6-a88f-4b08a623e246",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.05,
        "x": 0.15,
        "y": 0.73
      },
      "kind": "image",
      "text": "Target icon",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "23f30265-3d1e-4f9e-a201-7ca879fcb921",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.15,
        "x": 0.8,
        "y": 0.35
      },
      "kind": "metric",
      "text": "Over 75 active NASH trials in the pipeline",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "456e9af2-fa62-4a93-a61e-8891edd2b83f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.6,
        "x": 0.2,
        "y": 0.75
      },
      "kind": "metric",
      "text": "LiverMultiScan metrics included in 30 NASH clinical trials to date",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "df74dc38-5970-4fb1-87dd-da5789eac6a8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "clinical trials: 30",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-b11b-751b-9376-7f05057fb007",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.12
      },
      "kind": "title",
      "text": "Urgent unmet need for non-invasive testing to stratify large patient population",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fc328883-e873-4062-be16-810808688203",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "RICH PIPELINES FOR NASH DRUGS IN DEVELOPMENT",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "47bb1b01-0a15-4b89-b520-29a4469bd8ec",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "AIDA Model",
      "slug": "aida-model",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "bef9d27d-7733-4234-b3eb-3d23bee9f091",
      "evidence": "The slide presents a clear problem (urgent unmet need), and then provides a solution (LiverMultiScan metrics) to address it, following the AIDA model (Attention, Interest, Desire, Action).",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "timeline",
      "slug": null,
      "matchId": "b200e721-74cf-4666-9f63-7d66c6094313",
      "evidence": "Chronological representation of drug development milestones",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 6,
      "from": 6,
      "beatId": "35a33e77-80c9-4aad-a69b-3f0d2c193619",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "Urgent unmet need for non-invasive testing",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    },
    {
      "to": 12,
      "from": 6,
      "beatId": "0565b5bc-218f-4086-a500-e29b4771062b",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Traction and growth trajectory",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "9a7037e0-0d5f-4e09-84b9-099e9b022c73",
      "evidence": "Urgent unmet need for non-invasive testing",
      "position": 0,
      "objective": "Highlight the cost of inaction",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 14,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "59a41621-dadf-4d4d-847a-2cf8735f3ff0",
      "evidence": "PERSPECTUM AS A HUMAN CLINICAL DATA COMPANY",
      "position": 1,
      "objective": "Show company vision and growth",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}