{
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  "docSlug": "bi-390f393755b58c41",
  "documentTitle": "AI healthtech startup Perspectum used this pitch deck to raise $36m",
  "authorId": "Pitchdecks",
  "authorName": "Perspectum",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "orientation": "landscape",
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  "slideType": "traction",
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  "density": "dense",
  "nDataPoints": 6,
  "notes": "The pie chart shows market capture, while the bar chart shows revenue growth.",
  "elementsJson": [
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  "slideHref": "/slides/019dd923-5fec-763b-95d0-70f1e2c6f5f2/12",
  "deckHref": "/decks/019dd923-5fec-763b-95d0-70f1e2c6f5f2",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95d0-70f1e2c6f5f2.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95d0-70f1e2c6f5f2#slide-12",
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      "kind": "callout",
      "text": "Involvement in >30% of ongoing Phase 2/3 NASH trials",
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      "text": "25% capture of current NASH market with growing contracted sales",
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      "kind": "chart",
      "text": "Revenue growth bar chart 2015-2019",
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    {
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      "kind": "metric",
      "text": "Revenue: $20.2M",
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      "toolName": "Quantification",
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      "text": "25% capture of current NASH market with growing contracted sales",
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      "kind": "title",
      "text": "OUR RAPID PHARMA COMMERCIALIZATION",
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  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "be0ca34e-2c11-496c-87a7-34a344229119",
      "evidence": "The slide presents various charts (bar chart, pie chart) to display data, which is a clear example of selecting the right chart type.",
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    }
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  "frameworks": [],
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      "beatId": "0565b5bc-218f-4086-a500-e29b4771062b",
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      "evidence": "Traction and growth trajectory",
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      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "59a41621-dadf-4d4d-847a-2cf8735f3ff0",
      "evidence": "PERSPECTUM AS A HUMAN CLINICAL DATA COMPANY",
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      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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}