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  "notes": "The slide uses a stylized illustration of a butcher shop to reinforce the brand's playful, meat-alternative identity.",
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      "text": "WE BELIEVE SUSTAINABILITY SHOULD BE REFLECTED IN COMMUNICATION. WE ARE BEING EXTRA MINDFUL OF WHAT WE PUT INTO THE PUBLIC SPACE, BE IT DIGITAL OR PHYSICAL. WE STRIVE TO CREATE LESS CONTENT, BUT WITH MORE CULTURAL VALUE. OUR TONE OF VOICE HAS ALREADY BEEN NOTICED AND WRITTEN ABOUT. BUT HOW DOES THE AUDIENCE REACT?",
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