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  "documentTitle": "Check out 5 climate tech pitch decks that caught the eye of investors",
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  "notes": "Uses an analogy between plant-based milk and plant-based meat to project market potential.",
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      "text": "That opportunity represents a 14-point growth in plant-based meat's dollar share of total meat and is worth $16 billion.",
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      "text": "TAM: $16 billion",
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      "text": "The plant-based meat market today is, in ways, reminiscent of the plant-based milk market when it was in its early stages. Today, plant-based milk accounts for 16 percent of all dollar sales for retail milk. With continued product innovation and consumer adoption, the plant-based meat category could have the potential to earn a similar dollar share of the total meat market. That opportunity represents a 14-point growth in plant-based meat's dollar share of total meat and is worth $16 billion.",
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      "text": "SOURCE: THE GOOD FOOD INSTITUTE 2021 U.S. RETAIL MARKET INSIGHTS REPORT",
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