{
  "docId": "019dd923-5fec-763b-95d0-303795b5e3c4",
  "docSlug": "bi-98861ca98063d786",
  "documentTitle": "4M Analytics used this deck to raise $45 million Series A funding",
  "authorId": "Pitchdecks",
  "authorName": "4M Analytics",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 2,
  "pageCount": 22,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95d0-303795b5e3c4/2",
  "deckHref": "/decks/019dd923-5fec-763b-95d0-303795b5e3c4",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95d0-303795b5e3c4.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95d0-303795b5e3c4#slide-2",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Today, the under-earth is a dense, mostly uncharted tangle of:",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-c0ab-717a-a21c-29c7bd2bd7fe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.6,
        "x": 0.2,
        "y": 0.45
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "424d0fe4-d3b7-488e-896d-7c8160621908",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.18,
        "x": 0.62,
        "y": 0.6
      },
      "kind": "list",
      "text": "Subway Lines & Underground static infrastructure",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a8753481-44ac-4a96-9d85-770e03b7da78",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.18,
        "x": 0.41,
        "y": 0.6
      },
      "kind": "list",
      "text": "Phone & Fiber Optic Cables, Electrical Gas distribution",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f3c03962-8d56-48a0-b6f1-56ed30ee5cee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.18,
        "x": 0.2,
        "y": 0.6
      },
      "kind": "list",
      "text": "Water, Sewer and Transmission lines",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fa0de21e-feaa-4ba1-8e6d-e1980305e331",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.2,
        "y": 0.37
      },
      "kind": "paragraph",
      "text": "Today, the under-earth is a dense, mostly uncharted tangle of:",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6208f727-0b51-4f25-9d23-decdcb2fd067",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.09,
        "y": 0.08
      },
      "kind": "title",
      "text": "When It Comes To What's Below... We're In The Dark",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a9f9edc8-2209-44ff-9909-f51c88ef7c6f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 4,
      "from": 2,
      "beatId": "27d84646-d54d-4eb8-a3d8-a926bb6f82b4",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "The problem is identified and agitated",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    },
    {
      "to": 4,
      "from": 2,
      "beatId": "96a55191-77de-4457-8975-b2e41160e2d1",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "The problem and pain points are presented",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 4,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "5a170c87-7393-4e2e-93d0-5622c2efd4ee",
      "evidence": "The cost of inaction is presented",
      "position": 0,
      "objective": "Highlight the cost of not having accurate underground infrastructure maps",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.8,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}