{
  "docId": "019dd923-5fec-763b-95d0-0eb1ec857dd9",
  "docSlug": "zUy2fhcRDSgmMHNHwFh9",
  "documentTitle": "We got an exclusive look at the 13-slide pitch deck Stytch;; a passwordless startup;; used to raise $90 million from Coatue",
  "authorId": "Pitchdecks",
  "authorName": "Stytch",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 9,
  "pageCount": 13,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "timeline",
  "function": "argue_timing",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "timeline_visual",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95d0-0eb1ec857dd9/9",
  "deckHref": "/decks/019dd923-5fec-763b-95d0-0eb1ec857dd9",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95d0-0eb1ec857dd9.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95d0-0eb1ec857dd9#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.784,
        "x": 0.108,
        "y": 0.308
      },
      "kind": "diagram",
      "text": "1990s: Passwords; 2000s: Password Simplifiers; 2010s: 2FA; 2020+: Passwordless",
      "attrs": null,
      "subkind": "timeline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2bbe1d1a-9ff8-4c70-9d6f-06a10a007ed9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.06,
        "x": 0.788,
        "y": 0.538
      },
      "kind": "image",
      "text": "Logos for Slack, Cash App, Revolut, Medium, Monzo, Instagram",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2f02cf57-a35b-4300-8798-11c2993abf03",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.275,
        "x": 0.076,
        "y": 0.095
      },
      "kind": "title",
      "text": "The future is passwordless",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b9e4620e-a4af-45bc-b3f5-531edce8f688",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "timeline",
      "slug": null,
      "matchId": "23631cdc-5170-42bd-8aee-21060128a294",
      "evidence": "Chronological progression of authentication technology",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 12,
      "from": 9,
      "beatId": "3d8802de-d2e9-4355-b6ae-baf2db0a2cd0",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "Slides 9-12 introduce the passwordless solution and its benefits",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 12,
      "from": 9,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "7cc19eff-4bbc-4d3d-bef7-4553ccaaa0dc",
      "evidence": "Slides 9-12 present the Stytch solution and its benefits",
      "position": 1,
      "objective": "Introduce the passwordless solution",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}