{
  "docId": "019dd923-5fec-763b-95d0-0eb1ec857dd9",
  "docSlug": "zUy2fhcRDSgmMHNHwFh9",
  "documentTitle": "We got an exclusive look at the 13-slide pitch deck Stytch;; a passwordless startup;; used to raise $90 million from Coatue",
  "authorId": "Pitchdecks",
  "authorName": "Stytch",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 5,
  "pageCount": 13,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 1,
  "notes": null,
  "elementsJson": [
    "action_title",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95d0-0eb1ec857dd9/5",
  "deckHref": "/decks/019dd923-5fec-763b-95d0-0eb1ec857dd9",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95d0-0eb1ec857dd9.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95d0-0eb1ec857dd9#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.07,
        "w": 0.65,
        "x": 0.077,
        "y": 0.365
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ad9e743b-d8e9-402b-8b62-9b1f6278335c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.28,
        "x": 0.74,
        "y": 0.47
      },
      "kind": "list",
      "text": "Conversion sinks: Clunky auth flows invite friction points for consumers to drop-off at sign-up or login",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8483f7ae-287f-4f11-8a06-02e4c28f07d2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.28,
        "x": 0.41,
        "y": 0.47
      },
      "kind": "list",
      "text": "Error-prone: Storing passwords increases attack surface and cyber-insurance cost",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a6750201-c4fe-4a92-a84b-a91d3cd3bf59",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.28,
        "x": 0.077,
        "y": 0.47
      },
      "kind": "list",
      "text": "Time-intensive: On average, multiple engineers spend 8+ weeks annually on building, maintaining, and updating authentication",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ca8a0e17-054e-4637-9e92-7bc3ee3fbbac",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.077,
        "y": 0.095
      },
      "kind": "title",
      "text": "Today's authentication flows are broken...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bf087303-ad20-4fb8-8935-eb2105653a4b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 8,
      "from": 5,
      "beatId": "59521695-2695-462c-bc44-3bd81ad5a2e6",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "Slides 5-8 detail the issues with current authentication flows",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 8,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "ecb4f19f-4c8c-4c8d-ac99-8acde7150c8d",
      "evidence": "Slides 5-8 emphasize the inefficiencies and cyber risks of current authentication flows",
      "position": 0,
      "objective": "Highlight the costs of inaction",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}