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      "text": "Company Started in 2011 by Ethan McAfee\nOriginal Thesis:\n- Amazon is becoming the \"mall of the internet\" and allowing niche products to find their audience.\n- Amazon FBA is allowing retailers to easily sell online.\nPhase 1: 2011-2013\n- Strategy: Create business and prove business model.\n- Employees: Ethan\n- 2011 Revenue of $300k. 2012 Revenue of $1.2mm",
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