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  "documentTitle": "Here's the pitch deck a Virginia startup used to raise $6 million after seven years of bootstrapping its business",
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  "authorName": "Amify",
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  "notes": "The slide outlines a clear progression from monitoring to enforcement to full management.",
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      "kind": "list",
      "text": "Step 1: Offer MAP/Unauthorized seller monitoring service. Goal: Get Amify talking to correct people.",
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      "text": "Amify currently has ~300 brand partnerships on Amazon. Huge early inning opportunity to upsell to semi/exclusive. In 2017, we sold roughly $25mm of product, but estimate those brands sold $200mm on Amazon. Amify only had 12.5% of wallet.",
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      "text": "Step 3: Upsell Page Enhancements/Sponsored Ads Management. Goal: Get exclusive for brand on Amazon. Increase share of wallet to 100%.",
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      "text": "Step 2: Upsell to MAP/Unauthorized seller enforcement service. Goal: Reduce number of authorized sellers to ~4 to increase share of wallet to ~25%",
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      "kind": "title",
      "text": "Upselling Gameplan",
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