{
  "docId": "019dd923-5fec-763b-95cf-d217b4b10a80",
  "docSlug": "yc7U56PUYWwXjAacWVTB",
  "documentTitle": "How cloud storage startup Wasabi raised $30 million in the pandemic using this pitch deck and a simple sales message",
  "authorId": "Pitchdecks",
  "authorName": "Wasabi",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 11,
  "pageCount": 17,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "comparison_table",
  "function": "compare_peers",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "The slide uses a visual metaphor of a person with a cloud head to contrast with physical server hardware.",
  "elementsJson": [
    "action_title",
    "bullet_list",
    "comparison_table",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95cf-d217b4b10a80/11",
  "deckHref": "/decks/019dd923-5fec-763b-95cf-d217b4b10a80",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95cf-d217b4b10a80.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95cf-d217b4b10a80#slide-11",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Sometimes Having Your Head in the Clouds Makes a Lot of Sense",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d9f1-73f2-b1ae-618cc69bbe2b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.55,
        "x": 0.42,
        "y": 0.2
      },
      "kind": "image",
      "text": "Visual comparison of hardware vs cloud storage costs",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d6175bfc-d072-47e0-ac88-53d5ce6679da",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.35,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "list",
      "text": "Reserved Capacity Storage (“RCS”) priced like hardware.\nWasabi costs far less than on-prem storage like EMC, HP, NetApp, etc.\nTraditional VARs switching to selling cloud instead of hardware.\nIncreasingly, customers don't want to buy more hardware.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fc4848a8-2417-40b0-8820-f31e60d42473",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.7,
        "y": 0.3
      },
      "kind": "metric",
      "text": "$38,456",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "29a18db1-6d67-460d-b648-e6b373fc0e8a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.45,
        "y": 0.3
      },
      "kind": "metric",
      "text": "$246,483",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9ec1724b-be6e-47da-8080-311f29d6284c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "5-year storage cost: $38,456",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d9f1-73f2-b1ae-648b0936807f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.8,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "“RCS” pricing allows us to compete with hardware",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ea5265de-a65e-4f26-94e6-f78530426e19",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "comparison_frame",
      "slug": null,
      "matchId": "0ed68ae3-8bd1-4b88-b325-5a76d8784df7",
      "evidence": "Direct cost comparison between hardware and cloud solution",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 15,
      "from": 8,
      "beatId": "50bc7ee9-abd9-45c1-a1bf-141e5a29c007",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Competition",
      "beatSlug": "sequoia-pitch-competition",
      "evidence": "Price and performance wins, How we think about competition",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    },
    {
      "to": 13,
      "from": 4,
      "beatId": "9130af4f-4869-47a6-b044-28ae20d73fb5",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Product, Capabilities that IT Managers Dream About",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 17,
      "from": 1,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "b498a4de-d245-41cf-88da-2d65cc094849",
      "evidence": "The pandemic presented challenges, but Wasabi succeeded",
      "position": 0,
      "objective": "Why Wasabi is positioned for success now",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    },
    {
      "to": 15,
      "from": 7,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "2f15bdf5-7f85-465f-a9da-546b2b59da4f",
      "evidence": "A massive, rapidly growing market, Price and performance wins",
      "position": 1,
      "objective": "Wasabi's competitive advantage and growth potential",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}