{
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  "docSlug": "ySYmb0GDy1jpPvtH7JMv",
  "documentTitle": "Here's the pitch deck that MessageBird — now worth $3 billion — used to raise its 2017 Series A to help companies chat or text with their customers",
  "authorId": "Pitchdecks",
  "authorName": "MessageBird",
  "documentKindSlug": "pitchdeck",
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  "sourceTypeLabel": "Strategy consulting",
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  "notes": "The diagram shows a complex routing architecture involving APIs, routing engines, POPs, STPs, and multiple telecom suppliers (Telkomsel, Indosat Ooredoo).",
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      "text": "Technical flow diagram showing message routing from Uber API through various routes and suppliers to the end customer.",
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      "kind": "title",
      "text": "A day in the life of an Uber message",
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      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "The deck showcases MessageBird's growing success through customer logos, product demo, market sizing, and revenue growth.",
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      "parentBeatName": "Development",
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      "name": "Jobs To Be Done",
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      "bestFor": "Product innovation, market entry, competitive positioning",
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      "evidence": "The product demo and market sizing address the job to be done.",
      "position": 1,
      "objective": "How can companies effectively communicate with their customers?",
      "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
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      "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
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