{
  "docId": "019dd923-5fec-763b-95cf-cbbcda89af34",
  "docSlug": "ySYmb0GDy1jpPvtH7JMv",
  "documentTitle": "Here's the pitch deck that MessageBird — now worth $3 billion — used to raise its 2017 Series A to help companies chat or text with their customers",
  "authorId": "Pitchdecks",
  "authorName": "MessageBird",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.936,
  "pageNumber": 4,
  "pageCount": 12,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "This is a classic 'founder's story' hook used to establish empathy and credibility before diving into the problem.",
  "elementsJson": [
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95cf-cbbcda89af34/4",
  "deckHref": "/decks/019dd923-5fec-763b-95cf-cbbcda89af34",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95cf-cbbcda89af34.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95cf-cbbcda89af34#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.1,
        "x": 0.45,
        "y": 0.35
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "65eeb41c-0535-4f7f-86fd-6c798412dcec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.6,
        "x": 0.2,
        "y": 0.6
      },
      "kind": "title",
      "text": "It started with a pain we experienced ourselves.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4d7cdc05-7874-4507-8012-35934852e034",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "heros-journey",
      "slug": null,
      "matchId": "2de42358-1ef1-4a33-b452-a4ae5493dc4c",
      "evidence": "Framing the problem as a personal journey/origin story.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 9,
      "from": 4,
      "beatId": "8798b88f-f56c-48ad-ab2a-41ca3c49c21a",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "The deck showcases MessageBird's growing success through customer logos, product demo, market sizing, and revenue growth.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 4,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "a8dba014-13bc-4186-b277-4253903f3e6f",
      "evidence": "The problem statement and customer logos imply the cost of inaction.",
      "position": 0,
      "objective": "What if companies don't solve their customer communication problem?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}