{
  "docId": "019dd923-5fec-763b-95cf-c334dd2aadcc",
  "docSlug": "yITNL6h1gPwifmwJn01M",
  "documentTitle": "Check out the pitch deck John Hopkins University spinout Emocha used to win $6.1 million in funding to help doctors make sure patients take their meds",
  "authorId": "Pitchdecks",
  "authorName": "emocha Health",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.791,
  "pageNumber": 4,
  "pageCount": 18,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Uses a contrast-pairs framework to highlight the inadequacy of current industry standards.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "photo",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95cf-c334dd2aadcc/4",
  "deckHref": "/decks/019dd923-5fec-763b-95cf-c334dd2aadcc",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95cf-c334dd2aadcc.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95cf-c334dd2aadcc#slide-4",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Medication Possession Ratio (MPR) is a standard but inadequate way to measure adherence.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d9f0-76ee-8fb4-bda581975cfb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.06,
        "x": 0.47,
        "y": 0.43
      },
      "kind": "framework",
      "text": "vs.",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9f587082-21ae-48c0-b234-58b9a7b38820",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.48,
        "w": 0.28,
        "x": 0.11,
        "y": 0.29
      },
      "kind": "image",
      "text": "Possession",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3f0f5664-459e-4ea5-88ea-cd2690a23ee2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.48,
        "w": 0.28,
        "x": 0.61,
        "y": 0.29
      },
      "kind": "image",
      "text": "Ingestion",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "744ee9c7-f2ec-48da-8690-aecea41119e1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.28,
        "x": 0.11,
        "y": 0.82
      },
      "kind": "paragraph",
      "text": "Medication Possession Ratio (MPR) is a standard but inadequate way to measure adherence.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2ed4be05-a7d6-47af-b436-781f1aa55d89",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.28,
        "x": 0.61,
        "y": 0.82
      },
      "kind": "paragraph",
      "text": "emocha measures adherence by observing of every dose of medication ingested.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e82a3018-b7af-4e7e-b2e0-2cf34030e169",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.52,
        "x": 0.24,
        "y": 0.16
      },
      "kind": "title",
      "text": "Possession does not equal ingestion",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c49c856a-a5f1-4b37-bfa6-f08af3936a1f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.32,
        "x": 0.34,
        "y": 0.09
      },
      "kind": "title",
      "text": "Defining Adherence",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "631ea69b-2e95-4912-b62c-4ced885c17e4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "6b52b776-a0e6-4652-9ab3-ae1fb697cb9f",
      "evidence": "title/action-title: Possession does not equal ingestion",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "contrast-pairs",
      "slug": null,
      "matchId": "8824b1c9-57a0-42e8-aee3-410dd1c92b3c",
      "evidence": "Visual and textual comparison between 'Possession' and 'Ingestion' to frame the problem.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 7,
      "from": 4,
      "beatId": "eee6e32c-782c-4870-aaab-aafc198a36b0",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "The deck identifies the problem of medication nonadherence",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    },
    {
      "to": 9,
      "from": 3,
      "beatId": "8146bb8d-2a89-4f0f-a38d-bcd71823bde1",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The deck presents emocha's Digital Medication Adherence Program as a solution",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "5d3db46d-aaf1-461b-a40c-f97274168ef7",
      "evidence": "The deck presents emocha's Digital Medication Adherence Program as a solution",
      "position": 1,
      "objective": "How does emocha's solution work?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}