{
  "docId": "019dd923-5fec-763b-95cf-b8256f1c85a1",
  "docSlug": "xkIUgnulztujr5MpT8PV",
  "documentTitle": "These vitamin entrepreneurs are turning over $2 million after starting their business as a side hustle. Check out the early pitch deck they posted online to lure investors.",
  "authorId": "Pitchdecks",
  "authorName": "Yumi",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.419,
  "pageNumber": 12,
  "pageCount": 18,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "team_bio",
  "function": "other",
  "density": "dense",
  "nDataPoints": 3,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "headshot",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95cf-b8256f1c85a1/12",
  "deckHref": "/decks/019dd923-5fec-763b-95cf-b8256f1c85a1",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95cf-b8256f1c85a1.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95cf-b8256f1c85a1#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.115,
        "w": 0.122,
        "x": 0.151,
        "y": 0.703
      },
      "kind": "image",
      "text": "Joshua Margetts",
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0bae8571-1391-4691-a799-5d20f0170301",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.115,
        "w": 0.122,
        "x": 0.151,
        "y": 0.142
      },
      "kind": "image",
      "text": "Sebastien Vanderlinden",
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2a1bedc3-ff1b-4cfa-aa9a-fc955d98b2b7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.115,
        "w": 0.122,
        "x": 0.151,
        "y": 0.443
      },
      "kind": "image",
      "text": "Adam Barker",
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c3a59220-49f1-4d4e-b77c-702f2695f7cd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.165,
        "w": 0.54,
        "x": 0.321,
        "y": 0.395
      },
      "kind": "paragraph",
      "text": "Adam Barker\nBachelor’s degree in Business & Finance, Financial Technology at Oxford.\nRecord business dev in previous role (£250k in a month) & start-up founder.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "300da40d-8c68-4d1d-a1cd-4b582f9f4399",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.085,
        "w": 0.45,
        "x": 0.321,
        "y": 0.72
      },
      "kind": "paragraph",
      "text": "Joshua Margetts\nModel & Bachelor’s degree in Graphic Design.\nYoung Enterprise competition winner.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e263ac16-233b-4e8c-ba7d-b6a764d53411",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.115,
        "w": 0.45,
        "x": 0.321,
        "y": 0.122
      },
      "kind": "paragraph",
      "text": "Sebastien Vanderlinden\n7 years, business dev & marketing experience.\nBrought over £600,000 worth of business in previous role in just over a year.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e80af6d4-b7a1-41d0-b2e3-3033d519d086",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.115,
        "x": 0.057,
        "y": 0.04
      },
      "kind": "title",
      "text": "The Team",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "53409b6d-c2dd-419d-85c7-d63824ecf17a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 12,
      "from": 12,
      "beatId": "89968e57-7ff9-4392-8756-040b34599f4d",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "The Team",
      "beatSlug": "sequoia-pitch-team",
      "evidence": "The team bio is on page 12.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 15,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "734b7df4-c6c4-4f4c-ab33-4e6569b5bcf3",
      "evidence": "The problem statement and financial projections imply the cost of inaction.",
      "position": 0,
      "objective": "Highlight the importance of solving the problem now",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}