{
  "docId": "019dd923-5fec-763b-95cf-b59ebc819a03",
  "docSlug": "yBeMTERPXgigcU2TjBIQ",
  "documentTitle": "Andreessen Horowitz-backed virtual learning startup Labster just raised $47 million with this 13-slide pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "Labster",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 10,
  "pageCount": 13,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "testimonial",
  "function": "illustrate_case",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "quote_block"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95cf-b59ebc819a03/10",
  "deckHref": "/decks/019dd923-5fec-763b-95cf-b59ebc819a03",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95cf-b59ebc819a03.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95cf-b59ebc819a03#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.067,
        "w": 0.12,
        "x": 0.837,
        "y": 0.111
      },
      "kind": "image",
      "text": "Labster",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "98eb44cc-4547-417b-bb5b-6325c8e207d3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.189,
        "w": 0.586,
        "x": 0.207,
        "y": 0.407
      },
      "kind": "quote",
      "text": "Labster is cost effective, it's easy to use, and you have a better outcome. It's great when your students tell their friends, 'hey, you should take this course.'",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "41ac001d-a375-4fca-b0b0-274720218d59",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "Labster is cost effective, it’s easy to use, and you have a better outcome. It’s great when your students tell their friends, ‘hey, you should take this course’",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-d9f0-76ee-8fb0-e3583aea86e4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.067,
        "w": 0.685,
        "x": 0.043,
        "y": 0.111
      },
      "kind": "title",
      "text": "Cord Carter, Chemistry Instructor",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8d661369-8f35-49ca-bf94-b5b7e8d9ea95",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 12,
      "from": 8,
      "beatId": "1b9bd56f-3556-4dcd-a330-4d4f8be4f376",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Slides 8-12 showcase Labster's achievements and customer feedback",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 11,
      "from": 10,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "d3d0b643-03b1-40f9-adb6-2074b3fd2f71",
      "evidence": "Slides 10-11 feature testimonials from satisfied customers",
      "position": 1,
      "objective": "What do customers think of Labster?",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.7,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}