{
  "docId": "019dd923-5fec-763b-95cf-abbf5ec7f6af",
  "docSlug": "y0zGh76WUM9hUYRZR9Za",
  "documentTitle": "We got an exclusive look at the pitch deck elderly care tech startup Birdie used to raise $11.5 million from Index Ventures",
  "authorId": "Pitchdecks",
  "authorName": "Birdie",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 7,
  "pageCount": 9,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 5,
  "notes": "The chart shows a 5x growth multiplier for active care recipients.",
  "elementsJson": [
    "action_title",
    "line_chart",
    "big_number",
    "map"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95cf-abbf5ec7f6af/7",
  "deckHref": "/decks/019dd923-5fec-763b-95cf-abbf5ec7f6af",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95cf-abbf5ec7f6af.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95cf-abbf5ec7f6af#slide-7",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "x5",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d9f0-76ee-8fab-628c34a1b1ac",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.45,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Number of active care recipients vs Monthly visits completed on Birdie",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0c7a6cdf-d699-46a2-a691-b597090b6c06",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.2,
        "x": 0.75,
        "y": 0.2
      },
      "kind": "image",
      "text": "UK map with location pins",
      "attrs": null,
      "subkind": "map",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2b15fca7-eb47-45bb-9466-0c97a2ac8536",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.55,
        "y": 0.48
      },
      "kind": "metric",
      "text": "300 Client home care agencies across the UK",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2017f2e1-f2cf-4617-8675-990e47d7932d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.55,
        "y": 0.25
      },
      "kind": "metric",
      "text": "15,000 Older adults supported weekly by Birdie-equipped carers",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2b039997-e1b7-4772-bbbe-adbb11e4f000",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.55,
        "y": 0.72
      },
      "kind": "metric",
      "text": "3,000 Families using Birdie weekly",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5db06607-66b0-43ae-bd13-6c31534c9d44",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Active care recipients: 15,000",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d9f0-76ee-8fab-676b102b599f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.42,
        "x": 0.29,
        "y": 0.05
      },
      "kind": "title",
      "text": "Powered by soaring customer adoption across the UK",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8f3c9a97-5794-4836-a10a-c265fbe0475a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}