{
  "docId": "019dd923-5fec-763b-95cf-a28b3510233c",
  "docSlug": "y1KcYM5UzRfl3K53VPzM",
  "documentTitle": "A tech startup that takes a 'Moneyball' approach to ads used this pitch deck to raise $10 million from investors like Stage 2 Capital",
  "authorId": "Pitchdecks",
  "authorName": "Marpipe",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.781,
  "pageNumber": 9,
  "pageCount": 9,
  "prevPage": 8,
  "nextPage": null,
  "slideType": "use_of_funds",
  "function": "plan_implementation",
  "density": "balanced",
  "nDataPoints": 3,
  "notes": null,
  "elementsJson": [
    "big_number",
    "pie_chart",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95cf-a28b3510233c/9",
  "deckHref": "/decks/019dd923-5fec-763b-95cf-a28b3510233c",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95cf-a28b3510233c.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95cf-a28b3510233c#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.35,
        "x": 0.55,
        "y": 0.02
      },
      "kind": "chart",
      "text": "Revenue Team 20%, Engineering / Product Team 80%",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "77505db5-daee-4287-b4db-a63f9411629f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.8,
        "x": 0.1,
        "y": 0.6
      },
      "kind": "list",
      "text": "Rapid integration capabilities w/ channels (social, DSPs). Video & audio engineering team. Data team to build our data moat.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "03cd9fc5-0a68-4a54-a7a8-18b56365ff0a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.15,
        "x": 0.12,
        "y": 0.05
      },
      "kind": "metric",
      "text": "$8m",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7def0d62-e71d-41fd-872d-b7d9ae326371",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Budget Allocation: $8m",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d9f0-76ee-8fac-ea2d836d79db",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Pyramid Principle",
      "slug": "pyramid-principle",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "a966357a-099f-4487-844f-9a57abf4c5c7",
      "evidence": "Rapid integration capabilities w/ channels (social, DSPs). Video & audio engineering team. Data team to build our data moat.",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}