{
  "docId": "019dd923-5fec-763b-95cf-8187d5ff91a9",
  "docSlug": "xH0hNsLwEi00d5yXcpBS",
  "documentTitle": "We got an exclusive look at the pitch deck Crossbeam used to get $12.5 million to help companies collaborate during COVID-19",
  "authorId": "Pitchdecks",
  "authorName": "Crossbeam",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 4,
  "pageCount": 22,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses an illustration of a building with stacks of coins to represent revenue, and mentions the 'prisoner's dilemma' as a conceptual framework for the problem.",
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "bullet_list",
    "paragraph",
    "infographic"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95cf-8187d5ff91a9/4",
  "deckHref": "/decks/019dd923-5fec-763b-95cf-8187d5ff91a9",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95cf-8187d5ff91a9.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95cf-8187d5ff91a9#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.4,
        "x": 0.07,
        "y": 0.65
      },
      "kind": "callout",
      "text": "Yet the majority of their potential sits dormant due to challenges created by the prisoner's dilemma.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8d86724c-61fc-4ca9-880e-f6a05f8e714a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.4,
        "x": 0.55,
        "y": 0.3
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1d914577-4888-4db8-a8a1-b384e7a98543",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.07,
        "y": 0.37
      },
      "kind": "list",
      "text": "Proprietary\nScalable\nLow marginal CAC\nAccretive to brand and product",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "30dfc500-d782-4a61-a64d-092f6596020b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.07,
        "y": 0.32
      },
      "kind": "paragraph",
      "text": "Technology and Channel Partnerships are uniquely valuable:",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "190a571c-6f0d-443c-b2a5-10ebea5e7df6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.4,
        "x": 0.07,
        "y": 0.56
      },
      "kind": "paragraph",
      "text": "They are force multipliers for the entire revenue funnel, from lead generation to sales acceleration to account expansion.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5598d714-6dea-4668-8977-db0e6e10fb74",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.5,
        "x": 0.25,
        "y": 0.17
      },
      "kind": "paragraph",
      "text": "Lack of data visibility, attribution, and automation leave partner programs looking like cost centers rather than growth engines.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9e9cc025-cb10-4948-992d-199442ecaa76",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.76,
        "x": 0.12,
        "y": 0.07
      },
      "kind": "title",
      "text": "The Cost: Billions in Lost Revenue",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f5a18071-0d98-41c2-bda0-e590d374fb8d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "prisoner's dilemma",
      "slug": null,
      "matchId": "2fbd8695-e37a-4e34-96b5-e976e58e3a96",
      "evidence": "Explicitly mentioned in the callout text as the cause of dormant potential.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 4,
      "from": 2,
      "beatId": "3f14dd8a-4011-4984-a45a-7084fec16596",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "The problem is identified and agitated on pages 2-4",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 4,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "66731f1c-d5b6-4000-9aa7-9e8caf7df865",
      "evidence": "The cost of inaction is discussed on pages 3-4",
      "position": 0,
      "objective": "What is the cost of not solving the problem?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}