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  "documentTitle": "Ex-Uber CEO and billionaire Ryan Graves backed sustainability startup Emitwise in a $3.4 million funding round after seeing this pitch deck",
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  "authorName": "Emitwise",
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  "notes": "The slide combines an executive summary with a problem statement, using a callout box to emphasize the pain points of the status quo.",
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      "kind": "callout",
      "text": "Without Emitwise: Managing your carbon footprint on spreadsheets can be... Risky, Costly, Lengthy",
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      "kind": "callout",
      "text": "Managing your carbon footprint on spreadsheets can be... Risky, Costly, Lengthy",
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      "kind": "list",
      "text": "1. Produces inaccurate results\n2. Hugely costly and time consuming\n3. Is retrospective, with once a year calculations\n4. Creates reporting and auditing risks\n5. Inability to track on-going emissions\n6. Not scalable",
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      "kind": "paragraph",
      "text": "Problem: Calculating an organisation's carbon footprint is currently a manual, spreadsheet-based process. This fuels problems for businesses large and small as it:",
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      "kind": "paragraph",
      "text": "Executive Summary: Emitwise is modernising the legacy industry of carbon footprinting, using a unique blend of carbon accounting expertise and machine learning innovation to automate a previously complex and manual process.",
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      "kind": "title",
      "text": "Innovation in carbon accounting",
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      "evidence": "The problem statement and solution slides imply the costs of inaction",
      "position": 0,
      "objective": "What are the costs of inaction in carbon accounting?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "description": "Quantify what happens if the audience does nothing"
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