{
  "docId": "019dd923-5fec-763b-95cf-6f6b1fa4d295",
  "docSlug": "xGYOoTjJBRY4qZO9lLd7",
  "documentTitle": "Here's the 16-slide deck that Rattle;; a startup that plugs enterprise software into Slack and Teams;; used to raise a $26 million Series A",
  "authorId": "Pitchdecks",
  "authorName": "Rattle",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 8,
  "pageCount": 16,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "traction",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses placeholders (xx%) for quantitative data, suggesting it is a template or draft.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "paragraph"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95cf-6f6b1fa4d295/8",
  "deckHref": "/decks/019dd923-5fec-763b-95cf-6f6b1fa4d295",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95cf-6f6b1fa4d295.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95cf-6f6b1fa4d295#slide-8",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "xx% of users move from free trials to paid plans and call Rattle game-changing.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d9f0-76ee-8f9e-c6617b084285",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "conversion rate: xx%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d9f0-76ee-8f9e-ca418d5ed37d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.5,
        "x": 0.05,
        "y": 0.38
      },
      "kind": "paragraph",
      "text": "xx% of users move from free trials to paid plans and call Rattle game-changing.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2a9bffdd-8e17-43a2-8a17-6b6ffbc48dbe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.5,
        "x": 0.05,
        "y": 0.52
      },
      "kind": "paragraph",
      "text": "We get insane customer love and often become a verb. Click to see case studies, video testimonials & G2 reviews.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8b6a4afc-426a-46cb-883f-4678ad926fa0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.05,
        "y": 0.13
      },
      "kind": "title",
      "text": "Market agrees that this is way better",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "812bf1f7-cf25-4d22-908a-ed7d76eba3c7",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Social Proof",
      "slug": "social-proof",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "df3c7389-2996-4756-86ee-8a75c283ee4b",
      "evidence": "The slide features customer testimonials and metrics demonstrating traction.",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 10,
      "from": 7,
      "beatId": "c665c5f2-ee1f-4ce8-bbbf-f9c3881ec7d6",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Traction",
      "beatSlug": "sparkline-new-bliss",
      "evidence": "Slides 7-10 show traction and growth",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}