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  "documentTitle": "Motatos sells discounted out-of-season or wrongly packaged food that would go in the trash. Here's the 12-slide deck it used to raise a $27 million Series C extension.",
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      "text": "Product photo of Kockens spice jar and close-up of mislabeled lid",
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      "text": "In the \"Kocken\" factory a machine had accidentally put on the wrong lid (marked with white pepper) although there was salad seasoning in the jar.\n\n\"Kockens\" could not sell these through the ordinary channels and therefore turned to us.\n\nWe highlighted the story in a press release and in our marketing channels. As a result happy customers seasoned their salad at a better price.",
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      "text": "CASE: KOCKEN'S SPICES",
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