{
  "docId": "019dd923-5fec-763b-95cf-5a7855e3eeca",
  "docSlug": "x7wCKKo7pRpbSp3PNKnN",
  "documentTitle": "Motatos sells discounted out-of-season or wrongly packaged food that would go in the trash. Here's the 12-slide deck it used to raise a $27 million Series C extension.",
  "authorId": "Pitchdecks",
  "authorName": "Matsmart-Motatos",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.781,
  "pageNumber": 5,
  "pageCount": 12,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "solution",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 2,
  "notes": "The slide highlights the value proposition for suppliers, supported by a list of major FMCG brand logos.",
  "elementsJson": [
    "headline_text",
    "callout_box",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95cf-5a7855e3eeca/5",
  "deckHref": "/decks/019dd923-5fec-763b-95cf-5a7855e3eeca",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95cf-5a7855e3eeca.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95cf-5a7855e3eeca#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.194,
        "w": 0.173,
        "x": 0.413,
        "y": 0.347
      },
      "kind": "callout",
      "text": "GENERATING BRAND EQUITY A GIVEN PART OF SUPPLIER'S CSR STRATEGY",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0addca41-39e8-499d-a6fa-893bc3e6c8da",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.194,
        "w": 0.173,
        "x": 0.62,
        "y": 0.347
      },
      "kind": "callout",
      "text": "IDENTIFYING TRUE TARGET CUSTOMER CUSTOMER INSIGHT ANALYSIS – E.G PRICE ELASTCITY & DEMOGRAPHIC",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "98c888c2-5dd0-4574-9ce9-60f11261dbd4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.194,
        "w": 0.173,
        "x": 0.207,
        "y": 0.347
      },
      "kind": "callout",
      "text": "A ONE STOP SOLUTION QUICK SELL-OFF OF AVG 30 DAYS & <10 DAYS FOR A BRANDS",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ac9ea396-0db7-4635-a7b6-d53967b19726",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Support FMCG suppliers in minimizing inefficiencies and waste, turning their burdens into assets.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d9f0-76ee-8f9a-d2a712d8fd33",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.52,
        "x": 0.24,
        "y": 0.64
      },
      "kind": "image",
      "text": "Coca-Cola, Heinz, Barilla, Haribo, Nestle, Dr. Oetker, L'Oreal, Orkla, Unilever, Mondelez",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2516698b-81f6-4806-a6b1-c164fc1556ff",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.5,
        "x": 0.25,
        "y": 0.18
      },
      "kind": "paragraph",
      "text": "Support FMCG suppliers in minimizing inefficiencies and waste, turning their burdens into assets.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1f2f32c6-1c55-4bea-967f-6a6d88b2a52c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.16,
        "x": 0.42,
        "y": 0.85
      },
      "kind": "source-note",
      "text": "A selection from the 300+ suppliers we work with",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d28b2cf2-a3b3-44c2-9283-e657fb76d477",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.7,
        "x": 0.15,
        "y": 0.08
      },
      "kind": "title",
      "text": "SECURING SUSTAINABLE VALUE CHAINS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "79b21695-14e8-4f50-a10d-a02841fe2a11",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Call to action",
      "slug": "call-to-action",
      "agent": null,
      "layer": "slide",
      "matchId": "f6b1e1f1-f6ce-4583-b2a8-f13e5f84e94b",
      "evidence": "A ONE STOP SOLUTION QUICK SELL-OFF OF AVG 30 DAYS & <10 DAYS FOR A BRANDS",
      "confidence": 0.5
    },
    {
      "name": "Problem-Agitate-Solve (PAS)",
      "slug": "problem-agitate-solve-pas",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "363ad411-6e6e-45f7-bee0-40efccfba70c",
      "evidence": "Support FMCG suppliers in minimizing inefficiencies and waste, turning their burdens into assets.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 6,
      "from": 3,
      "beatId": "167e2849-cad1-40c1-963e-39a7af3aa7c5",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "Slides 3-6 present the solution, highlighting sustainable value chains and community involvement.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "4a82bdb1-8218-4245-8467-b06d395570ed",
      "evidence": "The solution slides follow the golden circle structure.",
      "position": 1,
      "objective": "Explain the why, what, and how of the solution",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}