{
  "docId": "019dd923-5fec-763b-95cf-5a7855e3eeca",
  "docSlug": "x7wCKKo7pRpbSp3PNKnN",
  "documentTitle": "Motatos sells discounted out-of-season or wrongly packaged food that would go in the trash. Here's the 12-slide deck it used to raise a $27 million Series C extension.",
  "authorId": "Pitchdecks",
  "authorName": "Matsmart-Motatos",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.781,
  "pageNumber": 3,
  "pageCount": 12,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "solution",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "The pyramid is a standard waste management hierarchy (often associated with the EU Waste Framework Directive).",
  "elementsJson": [
    "headline_text",
    "funnel_chart",
    "bullet_list",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95cf-5a7855e3eeca/3",
  "deckHref": "/decks/019dd923-5fec-763b-95cf-5a7855e3eeca",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95cf-5a7855e3eeca.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95cf-5a7855e3eeca#slide-3",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Our efforts across markets has so far contributed to over 25 000 tonnes saved food",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d9f0-76ee-8f9b-a6edb0962310",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.4,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "framework",
      "text": "Waste Management Hierarchy Pyramid",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "02c9be7c-c1b4-4fa3-8bd7-2e2c8a98400e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.65,
        "y": 0.85
      },
      "kind": "image",
      "text": "UN SDG Logos",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1977048b-a7f3-4c19-83d7-a9153f4e2ab4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.4,
        "x": 0.55,
        "y": 0.25
      },
      "kind": "list",
      "text": "Massive amounts of food is being produced every year (5 billion tons)\nFood production is extremely resource intense and responsible for one quarter of the world's greenhouse gas emissions\nNot letting that food reach its intended use (human consumption) will always be highly inefficient\nEnergy recovery from burning will never make up for the energy losses it took to produce the food\nOur efforts across markets has so far contributed to over 25 000 tonnes saved food\nThe Swedish Environmental Research Institute was contracted to perform climate calculations on an average Matsmart order to quantify the benefit of saving food. They found that saving food saves around 90% of emissions",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "183304b2-9321-4ee7-853b-6dbcc95d3dc4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "tonnes saved food: 25 000",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d9f0-76ee-8f9b-a9c8642f9b81",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "THE WORLD HAS A PLAN & WE ARE PART OF IT - PREVENTING WASTE EARLY ON",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e69742bb-b2bc-4874-b55d-76c5ab8d1dd1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "waste-management-hierarchy",
      "slug": null,
      "matchId": "cd3fdd66-0cb4-4812-8435-8dc34baab049",
      "evidence": "Visual pyramid showing stages from prevention to disposal",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 6,
      "from": 3,
      "beatId": "167e2849-cad1-40c1-963e-39a7af3aa7c5",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "Slides 3-6 present the solution, highlighting sustainable value chains and community involvement.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "4a82bdb1-8218-4245-8467-b06d395570ed",
      "evidence": "The solution slides follow the golden circle structure.",
      "position": 1,
      "objective": "Explain the why, what, and how of the solution",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}