{
  "docId": "019dd923-5fec-763b-95cf-572090a79da3",
  "docSlug": "x6fYkwlSrhzDZTK9rSK8",
  "documentTitle": "Here's the exclusive pitch deck that cybersecurity unicorn Aura used to raise $200 million from investors such as Hollywood exec Jeffrey Katzenberg",
  "authorId": "Pitchdecks",
  "authorName": "Aura",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 6,
  "pageCount": 18,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "transition",
  "function": "transition",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95cf-572090a79da3/6",
  "deckHref": "/decks/019dd923-5fec-763b-95cf-572090a79da3",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95cf-572090a79da3.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95cf-572090a79da3#slide-6",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "We at Aura believe that helping you live your best digital life means taking a fresh approach.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d9ef-74b3-aca7-1bfc3b2c03df",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.7,
        "x": 0.15,
        "y": 0.5
      },
      "kind": "paragraph",
      "text": "We at Aura believe that helping you live your best digital life means taking a fresh approach.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2a0f7dd7-1a33-4f0a-a8c7-e515d3c3bb9f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.8,
        "x": 0.1,
        "y": 0.3
      },
      "kind": "title",
      "text": "Digital security companies haven't truly solved the underlying customer problem.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6263d2ab-9780-41fc-b5fa-60242b9df187",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 6,
      "from": 5,
      "beatId": "35393a35-52e0-44bb-b0ba-d8c494bf0bc9",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "Slides 5-6 emphasize the importance of solving the problem",
      "position": 1,
      "confidence": 0.9,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 4,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "4f3cd6b4-4a23-4ef6-a4af-3d8a1385d894",
      "evidence": "The deck emphasizes the financial loss due to digital crime",
      "position": 0,
      "objective": "Highlight the cost of not addressing digital security",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 18,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "947ae6d0-c99c-4000-82ce-3b3b3253788f",
      "evidence": "The deck presents Aura's solution as a comprehensive approach to digital security",
      "position": 1,
      "objective": "Present Aura's solution as a unified and proactive approach to Intelligent Safety",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}