{
  "docId": "019dd923-5fec-763b-95cf-572090a79da3",
  "docSlug": "x6fYkwlSrhzDZTK9rSK8",
  "documentTitle": "Here's the exclusive pitch deck that cybersecurity unicorn Aura used to raise $200 million from investors such as Hollywood exec Jeffrey Katzenberg",
  "authorId": "Pitchdecks",
  "authorName": "Aura",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 2,
  "pageCount": 18,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "mission",
  "function": "inspire_vision",
  "density": "dense",
  "nDataPoints": 1,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "paragraph",
    "screenshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95cf-572090a79da3/2",
  "deckHref": "/decks/019dd923-5fec-763b-95cf-572090a79da3",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95cf-572090a79da3.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95cf-572090a79da3#slide-2",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "This is a $100B opportunity. All we have to do is deliver.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d9ef-74b3-aca5-64cf7df57506",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.42,
        "x": 0.05,
        "y": 0.93
      },
      "kind": "disclaimer",
      "text": "Aura Proprietary and Confidential Information; Do not distribute without Aura's prior written consent.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "533b4864-1f00-4a4e-a976-9eebba21e120",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.33,
        "w": 0.12,
        "x": 0.44,
        "y": 0.67
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bdbd6f5f-6ce8-4ba4-89d2-541eef977356",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: $100B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d9ef-74b3-aca5-69b0ab683cf3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.7,
        "x": 0.15,
        "y": 0.43
      },
      "kind": "title",
      "text": "This is a $100B opportunity. All we have to do is deliver.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bce527d2-6f3b-45a9-a0a2-d14053bed918",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.7,
        "x": 0.15,
        "y": 0.13
      },
      "kind": "title",
      "text": "Aura's Mission is to create a safer internet for people & families.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "99021f62-0eb7-45a0-a0b7-b04f957a1ff3",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "AIDA Model",
      "slug": "aida-model",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "6f4ba9e7-a55f-49f6-9cb3-c79798c81351",
      "evidence": "This is a $100B opportunity. All we have to do is deliver.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 18,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "947ae6d0-c99c-4000-82ce-3b3b3253788f",
      "evidence": "The deck presents Aura's solution as a comprehensive approach to digital security",
      "position": 1,
      "objective": "Present Aura's solution as a unified and proactive approach to Intelligent Safety",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}