{
  "docId": "019dd923-5fec-763b-95cf-572090a79da3",
  "docSlug": "x6fYkwlSrhzDZTK9rSK8",
  "documentTitle": "Here's the exclusive pitch deck that cybersecurity unicorn Aura used to raise $200 million from investors such as Hollywood exec Jeffrey Katzenberg",
  "authorId": "Pitchdecks",
  "authorName": "Aura",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 17,
  "pageCount": 18,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "solution",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The diagram uses a bottom-up flow (Data Lake -> Personalization Engine -> Product) with a feedback loop.",
  "elementsJson": [
    "headline_text",
    "process_diagram",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95cf-572090a79da3/17",
  "deckHref": "/decks/019dd923-5fec-763b-95cf-572090a79da3",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95cf-572090a79da3.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95cf-572090a79da3#slide-17",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Our robust and diverse data sets give us a distinct advantage in building personalized experiences",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d9ef-74b3-aca6-fbcb32f9ea81",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.58,
        "w": 0.47,
        "x": 0.17,
        "y": 0.295
      },
      "kind": "diagram",
      "text": "Layered architecture showing Data Lake, Personalization Engine, and Product",
      "attrs": null,
      "subkind": "value-chain",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9b1837de-d908-4f11-a647-70be0c893257",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.35,
        "x": 0.17,
        "y": 0.91
      },
      "kind": "legend",
      "text": "Proprietary data generated by Aura's products; 3rd party data",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e37ff9e9-5c01-4d6d-a81a-3a971e77a8a5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.26,
        "x": 0.69,
        "y": 0.3
      },
      "kind": "list",
      "text": "Our robust and diverse data sets give us a distinct advantage in building personalized experiences. Personalization forms the basis for a proactive experience. Departure from competitors' tools that put decision making in the hands of consumers.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e70187de-ea38-4024-bd7e-696f7bfa1aa9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.88,
        "x": 0.06,
        "y": 0.13
      },
      "kind": "title",
      "text": "Making significant investment in machine learning, automation, and continuous feature development",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b2db114a-b28f-4440-8d76-8ed423c65e5e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.84,
        "x": 0.08,
        "y": 0.06
      },
      "kind": "title",
      "text": "Creating a Never-Before-Seen Intelligent Safety Experience",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3f19bdfa-0ccc-4fa0-ba37-d27e6f3e34b2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "value-chain",
      "slug": null,
      "matchId": "c9a74068-549b-42b7-9491-5c42fc197fd1",
      "evidence": "The diagram illustrates the flow of data through processing layers to the final product.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 18,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "947ae6d0-c99c-4000-82ce-3b3b3253788f",
      "evidence": "The deck presents Aura's solution as a comprehensive approach to digital security",
      "position": 1,
      "objective": "Present Aura's solution as a unified and proactive approach to Intelligent Safety",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}