{
  "docId": "019dd923-5fec-763b-95cf-572090a79da3",
  "docSlug": "x6fYkwlSrhzDZTK9rSK8",
  "documentTitle": "Here's the exclusive pitch deck that cybersecurity unicorn Aura used to raise $200 million from investors such as Hollywood exec Jeffrey Katzenberg",
  "authorId": "Pitchdecks",
  "authorName": "Aura",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 16,
  "pageCount": 18,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "unfair_advantage",
  "function": "present_solution",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "action_title",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95cf-572090a79da3/16",
  "deckHref": "/decks/019dd923-5fec-763b-95cf-572090a79da3",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95cf-572090a79da3.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95cf-572090a79da3#slide-16",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Building Our Product to Accomplish More for Users Not Just Offer More.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d9ef-74b3-aca6-e9e4e993c1a5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.78,
        "x": 0.11,
        "y": 0.388
      },
      "kind": "list",
      "text": "Building Our Product to Accomplish More for Users Not Just Offer More. Our Learning Engine will do the thinking. Our Automation tools will do the work.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3ac1dda0-ef5e-429e-8783-b0ab8a9c6ca8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.44,
        "x": 0.28,
        "y": 0.15
      },
      "kind": "title",
      "text": "Innovation & Proprietary IP are the keys to our success",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "98e1b9be-4b25-46e1-a1b1-4e37e743fc45",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 18,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "947ae6d0-c99c-4000-82ce-3b3b3253788f",
      "evidence": "The deck presents Aura's solution as a comprehensive approach to digital security",
      "position": 1,
      "objective": "Present Aura's solution as a unified and proactive approach to Intelligent Safety",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}