{
  "docId": "019dd923-5fec-763b-95cf-572090a79da3",
  "docSlug": "x6fYkwlSrhzDZTK9rSK8",
  "documentTitle": "Here's the exclusive pitch deck that cybersecurity unicorn Aura used to raise $200 million from investors such as Hollywood exec Jeffrey Katzenberg",
  "authorId": "Pitchdecks",
  "authorName": "Aura",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 12,
  "pageCount": 18,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "solution",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The diagram uses a circular flow to connect four key attributes of the product.",
  "elementsJson": [
    "process_diagram",
    "paragraph"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95cf-572090a79da3/12",
  "deckHref": "/decks/019dd923-5fec-763b-95cf-572090a79da3",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95cf-572090a79da3.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95cf-572090a79da3#slide-12",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "We do all the work for you in a simple UI/UX, with smart and innovative features, across all areas of your life",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d9ef-74b3-aca6-d266759cedb3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.4,
        "x": 0.15,
        "y": 0.15
      },
      "kind": "diagram",
      "text": "Circular diagram with four attributes: Simple, Smart, Innovative, Universal, surrounding the company logo.",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a064267e-357c-40f5-82a0-52d82532aab7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.15,
        "x": 0.28,
        "y": 0.35
      },
      "kind": "image",
      "text": "Company logo in the center of the diagram",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "732cbdc7-96d5-482b-834e-7cd6098d6b26",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.65,
        "y": 0.3
      },
      "kind": "paragraph",
      "text": "We do all the work for you in a simple UI/UX, with smart and innovative features, across all areas of your life",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0ba4d5ec-9705-4af4-a284-5783fc525937",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "flywheel",
      "slug": null,
      "matchId": "19c94df4-205b-4149-a528-6beac1b7f949",
      "evidence": "Circular diagram showing interconnected product attributes",
      "confidence": 0.7
    }
  ],
  "arcBeats": [
    {
      "to": 13,
      "from": 7,
      "beatId": "066affbd-0a04-40c5-9aa5-2b4a2e0507b1",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "Slides 7-13 present Aura's solution and its benefits",
      "position": 2,
      "confidence": 0.9,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 18,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "947ae6d0-c99c-4000-82ce-3b3b3253788f",
      "evidence": "The deck presents Aura's solution as a comprehensive approach to digital security",
      "position": 1,
      "objective": "Present Aura's solution as a unified and proactive approach to Intelligent Safety",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}