{
  "docId": "019dd923-5fec-763b-95cf-5206c454c7bd",
  "docSlug": "x6hAFYrsGceKVY54T0o7",
  "documentTitle": "The pitch deck a direct-to-consumer life insurance startup used to raise $20 million",
  "authorId": "Pitchdecks",
  "authorName": "Dayforward",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "orientation": "landscape",
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  "pageNumber": 6,
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  "slideType": "problem_statement",
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  "density": "balanced",
  "nDataPoints": 6,
  "notes": "Uses a horizontal bar chart to represent the distribution of insurance coverage adequacy.",
  "elementsJson": [
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  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95cf-5206c454c7bd/6",
  "deckHref": "/decks/019dd923-5fec-763b-95cf-5206c454c7bd",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95cf-5206c454c7bd.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95cf-5206c454c7bd#slide-6",
  "components": [
    {
      "bbox": {
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      },
      "kind": "chart",
      "text": "Horizontal bar chart showing 55% under-insured, 7% right amount, 38% over-insured.",
      "attrs": null,
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      },
      "kind": "list",
      "text": "55% are under-insured (63% would experience >40% reduction in standard of living); 38% are over-insured (24% would experience >40% increase in standard of living); 7% have the right amount.",
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      "kind": "metric",
      "text": "insurance coverage adequacy: 93%",
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      "kind": "title",
      "text": "Most with life insurance are still not properly protected.",
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      "subkind": "headline",
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  "metrics": [],
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  "arcBeats": [
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      "to": 7,
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      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "Slides 3-7 present the problem, highlighting the need for financial security and the shortcomings of the current life insurance market.",
      "position": 0,
      "confidence": 0.9,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
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  "loops": [
    {
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      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "d8b54c36-aaf0-48d8-833c-e023ab4fe617",
      "evidence": "Slides 3-7 highlight the financial hardship faced by families without life insurance.",
      "position": 0,
      "objective": "What is the cost of not having life insurance?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.8,
      "description": "Quantify what happens if the audience does nothing"
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