{
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  "documentTitle": "The pitch deck a direct-to-consumer life insurance startup used to raise $20 million",
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  "authorName": "Dayforward",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "notes": "Uses a strong contrast-based framing to challenge the status quo assumption.",
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  "slideHref": "/slides/019dd923-5fec-763b-95cf-5206c454c7bd/3",
  "deckHref": "/decks/019dd923-5fec-763b-95cf-5206c454c7bd",
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      "kind": "title",
      "text": "Financial hardship is not the result of reckless spending. It's because people are unprepared for an unforeseen event, like a death in the family.",
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  "frameworks": [
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      "matchId": "2ee3fae1-9f7b-4f88-95a9-409ca8270430",
      "evidence": "Contrasts 'reckless spending' with 'unprepared for unforeseen event' to shift the narrative.",
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  "arcBeats": [
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      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
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      "evidence": "Slides 3-7 present the problem, highlighting the need for financial security and the shortcomings of the current life insurance market.",
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      "name": "Cost Of Inaction",
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      "evidence": "Slides 3-7 highlight the financial hardship faced by families without life insurance.",
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "description": "Quantify what happens if the audience does nothing"
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