{
  "docId": "019dd923-5fec-763b-95cf-5206c454c7bd",
  "docSlug": "x6hAFYrsGceKVY54T0o7",
  "documentTitle": "The pitch deck a direct-to-consumer life insurance startup used to raise $20 million",
  "authorId": "Pitchdecks",
  "authorName": "Dayforward",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 12,
  "pageCount": 17,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95cf-5206c454c7bd/12",
  "deckHref": "/decks/019dd923-5fec-763b-95cf-5206c454c7bd",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95cf-5206c454c7bd.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95cf-5206c454c7bd#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.88,
        "x": 0.06,
        "y": 0.28
      },
      "kind": "list",
      "text": "More than just a broker or agent, Dayforward is a carrier that issues policies, holds risk, and generates superior economics. We’re launching new, revolutionary products only available from Dayforward. We’re innovating across all customer pain points: product, distribution and underwriting. Dayforward is managed by an industry-leading team of technology, marketing and insurance experts, supported by industry-leading partners.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "13c932e1-baec-4761-827a-b3aff1178be8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.06,
        "y": 0.14
      },
      "kind": "title",
      "text": "Which means...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5f4fe75a-74b9-4664-b107-a0ce799733fe",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 11,
      "beatId": "e32a508e-873b-4ade-83d4-2bcf0af133c8",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "Slides 11-14 present the solution, introducing Dayforward as a digital, direct-to-consumer life insurance company.",
      "position": 2,
      "confidence": 0.9,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 11,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "6828e1e8-711b-465d-95fb-f2963d9d37fa",
      "evidence": "Slides 11-14 present Dayforward's solution as a digital, direct-to-consumer life insurance company, addressing the why, what, and how.",
      "position": 1,
      "objective": "Why does Dayforward's solution matter?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.8,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}