{
  "docId": "019dd923-5fec-763b-95cf-4339be1c727b",
  "docSlug": "x4dbDbEgTAdbyLJFzPuv",
  "documentTitle": "How the founder of a shuttered telehealth company convinced investors to bet on his new approach to keeping seniors out of the hospital",
  "authorId": "Pitchdecks",
  "authorName": "Curve Health",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.791,
  "pageNumber": 11,
  "pageCount": 16,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "Uses a chronological framework to demonstrate market evolution and product stickiness.",
  "elementsJson": [
    "headline_text",
    "comparison_table",
    "quote_block"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95cf-4339be1c727b/11",
  "deckHref": "/decks/019dd923-5fec-763b-95cf-4339be1c727b",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95cf-4339be1c727b.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95cf-4339be1c727b#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.28,
        "x": 0.67,
        "y": 0.235
      },
      "kind": "list",
      "text": "Post-COVID: ED/Hospital Utilization: Predictive analytics constantly improve resource allocation; Adoption: Additional revenue stream & stronger hospital/SNF partnerships continue to drive adoption/ensure stickiness; Reimbursement: The genie's out of the bottle",
      "attrs": null,
      "subkind": "timeline-item",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "20dc8e45-b846-49b6-a0f4-7196bef51bd0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.28,
        "x": 0.05,
        "y": 0.235
      },
      "kind": "list",
      "text": "Pre-COVID: ED/Hospital Utilization: Model was shown to reduce SNF ED/hospital utilization by 50%+; Adoption: Demand was strong and growing but adoption was slowed by misaligned incentives; Reimbursement: Demonstrated ability to capture fee for service revenue",
      "attrs": null,
      "subkind": "timeline-item",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "73fd269e-89b9-42ba-b278-ddf95b67a6f6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.28,
        "x": 0.36,
        "y": 0.235
      },
      "kind": "list",
      "text": "COVID: ED/Hospital Utilization: Buy-in from both SNFs and Hospitals for telemedicine utilization; Adoption: Need to flatten the curve of hospital utilization, coupled with diminished SNF resources has accelerated adoption; Reimbursement: Telemedicine restrictions waived",
      "attrs": null,
      "subkind": "timeline-item",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f9bb9a24-21e2-4b4e-abc7-95e3484f7143",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "ED/Hospital Utilization: 50%+",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d9ef-74b3-aca2-3301dfdfee5b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "\"The genie's out of the bottle on this one\" - CMS Administrator, Seema Verma, on telehealth reimbursement.",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-d9ef-74b3-aca2-2fe9a030eb31",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.25,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Value Across Time",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e55d18db-55fd-4595-9316-b7936e56e11a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "4a683240-5a8c-4b89-bd7f-838f79f57b35",
      "evidence": "The slide shows a timeline with before and after scenarios.",
      "confidence": 0.6
    }
  ],
  "frameworks": [
    {
      "name": "timeline",
      "slug": null,
      "matchId": "91209f17-1f6b-4222-8250-ed33c64f9314",
      "evidence": "Chronological progression of market conditions across three distinct phases.",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 11,
      "from": 11,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "9278b4e6-33ce-41ca-b6cd-d210913e0ed4",
      "evidence": "The 'Value Across Time' section implies a sense of urgency",
      "position": 1,
      "objective": "Explain why now is the right time for Curve Health",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}