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  "documentTitle": "A startup that pitched only 4 VC firms and got term sheets from all of them used this pitch deck to raise $15 million",
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  "authorName": "Ascend",
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  "notes": "Uses a bell curve to illustrate the diffusion of innovation/technology adoption.",
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      "text": "DIFFUSION OF BIG DATA",
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      "kind": "list",
      "text": "Operating Systems: Windows, iOS\nDatabases: Oracle\nApplications: Excel, Powerpoint\nCloud: AWS",
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      "text": "Early adopters are finding modest wins, demonstrating the potential, and they want more now\nBig data will continue to expand its presence across industries\nBig data tools will inevitably abstract the complexity away and make big data accessible to regular users\nAscend will be the platform to get them there",
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      "text": "COMPLEX TECHNOLOGIES GO MAINSTREAM WHEN THEY ABSTRACT AWAY THE COMPLEXITY AND BECOME ACCESSIBLE",
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      "text": "ASCEND'S BET",
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      "text": "HISTORY TELLS US",
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