{
  "docId": "019dd923-5fec-763b-95cf-2be981e4745e",
  "docSlug": "wbW0w429pQGJhiIjOhIg",
  "documentTitle": "The pitch deck that software startup Xentral used to raise $75 million from Tiger Global and Meritech",
  "authorId": "Pitchdecks",
  "authorName": "xentral",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 12,
  "pageCount": 24,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "customer_logos",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a grid layout to segment customers by industry.",
  "elementsJson": [
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95cf-2be981e4745e/12",
  "deckHref": "/decks/019dd923-5fec-763b-95cf-2be981e4745e",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95cf-2be981e4745e.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95cf-2be981e4745e#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.3,
        "w": 0.28,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "image",
      "text": "Food industry logos",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1a3d5e89-2dc8-432d-9427-4b86ac2c43ea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.28,
        "x": 0.67,
        "y": 0.6
      },
      "kind": "image",
      "text": "Fashion industry logos",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "277687a3-62f9-462d-8603-b293ca420f76",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.28,
        "x": 0.67,
        "y": 0.25
      },
      "kind": "image",
      "text": "Fulfillment industry logos",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "37d12241-dbb6-49c8-b0d6-1c0f3de9fd93",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.28,
        "x": 0.05,
        "y": 0.6
      },
      "kind": "image",
      "text": "Craftsmanship industry logos",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "83ff0088-4de5-45b9-9c14-6f717afb432f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.28,
        "x": 0.36,
        "y": 0.25
      },
      "kind": "image",
      "text": "Health industry logos",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9f82fd1b-460c-414a-a43c-a8bbf0ec7838",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.28,
        "x": 0.36,
        "y": 0.6
      },
      "kind": "image",
      "text": "Interior Design industry logos",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f2ee33c9-ded6-454b-b805-bce77c726890",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.105,
        "y": 0.08
      },
      "kind": "title",
      "text": "Customers: XX customers across various industries",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ae17696e-9600-4727-838b-09759a3d762a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Social Proof",
      "slug": "social-proof",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "8e5dd69e-6d78-4553-b947-5a6bd173daee",
      "evidence": "The slide showcases various industry logos, which serves as social proof to demonstrate the credibility and adoption of Xentral ERP across different industries.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "audience-segmentation",
      "slug": null,
      "matchId": "9ad3ddbe-ae39-4a05-aad6-f1e888d91407",
      "evidence": "Customers are grouped by industry sectors.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 14,
      "from": 12,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "376b430d-7137-4e9a-9b3b-b28d844c19df",
      "evidence": "Slides 12-14 showcase customer testimonials and success stories.",
      "position": 1,
      "objective": "Customer voices and success stories",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.6,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}