{
  "docId": "019dd923-5fec-763b-95cf-166c055b4675",
  "docSlug": "w6DzdxDI3BAN1mLUOO7g",
  "documentTitle": "Check out the pitch deck marketing analytics startup SuperMetrics used to win investment from Twitter and Slack backer IVP",
  "authorId": "Pitchdecks",
  "authorName": "Supermetrics",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.781,
  "pageNumber": 9,
  "pageCount": 14,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "The chart displays exponential growth in MRR over a decade, highlighting key events like incorporation, hiring, investment, and platform expansions.",
  "elementsJson": [
    "action_title",
    "bar_chart_vertical",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95cf-166c055b4675/9",
  "deckHref": "/decks/019dd923-5fec-763b-95cf-166c055b4675",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95cf-166c055b4675.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95cf-166c055b4675#slide-9",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Our growth: Scoring 150+ against rule of 40",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d9ef-74b3-ac92-212598f4323a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.9,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "chart",
      "text": "MRR growth chart",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a2e3b1c6-c8d1-478a-93e0-6ad96a662776",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "framework",
      "text": "Rule of 40",
      "attrs": null,
      "subkind": null,
      "toolName": "Structuring frame",
      "toolSlug": "structuring-frame",
      "confidence": null,
      "componentId": "019dd952-d9ef-74b3-ac92-29eb8de74f68",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "MRR: 150+",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d9ef-74b3-ac92-255fd972fb49",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.5,
        "x": 0.25,
        "y": 0.3
      },
      "kind": "source-note",
      "text": "Incorporation as Supermetrics, 1st employee, OpenOcean investment, Expansion to Atlanta & Vilnius",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "38bd0139-ab3b-4d53-8866-c86633037cca",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "Our growth: Scoring 150+ against rule of 40",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cb31d4ac-29f0-4913-adb6-f8977824ec42",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Rule of 40",
      "slug": "rule-of-40",
      "agent": null,
      "layer": "slide",
      "matchId": "15b403fd-801b-4c9a-ad2e-cb5b5ee0303a",
      "evidence": "The slide mentions the 'rule of 40' and presents a chart showing MRR growth, which is a key component of this framework.",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "rule-of-40",
      "slug": null,
      "matchId": "227ac6de-1a37-4227-96f6-e0ebf1130a97",
      "evidence": "Title mentions 'Scoring 150+ against rule of 40'",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 9,
      "from": 7,
      "beatId": "24318638-006a-4b1b-b255-c0705ae43855",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Interest",
      "beatSlug": "aida-interest",
      "evidence": "The deck presents traction and growth metrics on p7-9",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}