{
  "docId": "019dd923-5fec-763b-95cf-166c055b4675",
  "docSlug": "w6DzdxDI3BAN1mLUOO7g",
  "documentTitle": "Check out the pitch deck marketing analytics startup SuperMetrics used to win investment from Twitter and Slack backer IVP",
  "authorId": "Pitchdecks",
  "authorName": "Supermetrics",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.781,
  "pageNumber": 3,
  "pageCount": 14,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "Features the famous 'Marketing Technology Landscape' graphic by Scott Brinker.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "infographic",
    "big_number"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95cf-166c055b4675/3",
  "deckHref": "/decks/019dd923-5fec-763b-95cf-166c055b4675",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95cf-166c055b4675.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95cf-166c055b4675#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.38,
        "x": 0.56,
        "y": 0.14
      },
      "kind": "image",
      "text": "Marketing Technology Landscape graphic",
      "attrs": null,
      "subkind": "infographic",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "25258e83-fdf9-4f68-a2e3-1d5502c9b1c7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.4,
        "x": 0.05,
        "y": 0.33
      },
      "kind": "list",
      "text": "The amount of data and data sources marketing teams work with today is growing exponentially. Cross-channel analysis and reporting has become increasingly difficult and an inefficient process that is prone to human error. Building & maintaining custom data pipelines or complicated DIY data hacks has become laborious and expensive.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b8fe8ab5-4a2a-497e-9866-324515c64c44",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.38,
        "x": 0.56,
        "y": 0.65
      },
      "kind": "metric",
      "text": "7000+ data sources",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "69d75f65-f421-43ff-9b98-d52dadfbc5b1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "data sources: 7000+",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d9ef-74b3-ac91-88844b85c801",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.05,
        "y": 0.12
      },
      "kind": "title",
      "text": "Problem: scattered & siloed marketing data",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2ba6c95b-13ef-4a15-bdd7-e8b9e5490307",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 3,
      "from": 3,
      "beatId": "884c02dc-b3a1-4b4b-95cd-9e947720355f",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "The deck presents a clear problem statement on p3",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 4,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "772b0336-1cb5-40fa-b545-8c3831970a1e",
      "evidence": "The deck presents a clear problem and solution",
      "position": 0,
      "objective": "What is the cost of not using Supermetrics?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}