{
  "docId": "019dd923-5fec-763b-95ce-e89ac84ec67b",
  "docSlug": "vEF3bWabmCIQzMkzMCda",
  "documentTitle": "Here's an exclusive look at the 13-slide pitch deck that NFT authentication start-up ORIGYN used to raise $20 million from investors including Bill Ackman and Paris Hilton",
  "authorId": "Pitchdecks",
  "authorName": "ORIGYN Foundation",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.788,
  "pageNumber": 6,
  "pageCount": 13,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "solution",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95ce-e89ac84ec67b/6",
  "deckHref": "/decks/019dd923-5fec-763b-95ce-e89ac84ec67b",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95ce-e89ac84ec67b.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95ce-e89ac84ec67b#slide-6",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Bringing guaranteed authenticity to original and pre-owned luxury items, ultimately enabling the customer to authenticate and trace lifetime ownership of valuable objects",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d526-758a-9c91-04a2885d7175",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.44,
        "w": 0.33,
        "x": 0.17,
        "y": 0.28
      },
      "kind": "image",
      "text": "ORIGYN LUXURY",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "481ee6d4-f2c9-4513-929b-473163ff311e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.4,
        "x": 0.52,
        "y": 0.18
      },
      "kind": "paragraph",
      "text": "ORIGIN Luxury is built for the customers of top brands & fashion houses, as well as leading resellers. Bringing guaranteed authenticity to original and pre-owned luxury items, ultimately enabling the customer to authenticate and trace lifetime ownership of valuable objects",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e8a4c4d8-137a-4e1e-ac9a-32998ff1bf48",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Value Proposition Canvas",
      "slug": "value-proposition-canvas",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "d5fe4e97-710d-4a4c-8254-13933b0d78fe",
      "evidence": "Bringing guaranteed authenticity to original and pre-owned luxury items, ultimately enabling the customer to authenticate and trace lifetime ownership of valuable objects",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 9,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "2f58fc78-fe80-4975-9039-a1f588b079d2",
      "evidence": "The deck presents a competitive analysis and team",
      "position": 0,
      "objective": "Highlight the importance of authentication",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}