{
  "docId": "019dd923-5fec-763b-95ce-e6e379d4a081",
  "docSlug": "v5sgYmRVVdie110xtBev",
  "documentTitle": "Empowerly coaches students through applications to top colleges like Princeton and Stanford. Check out the 13-slide pitch deck it used to raise $10 million.",
  "authorId": "Pitchdecks",
  "authorName": "Empowerly",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 7,
  "pageCount": 13,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "The slide uses placeholders (XX) for most metrics, indicating this is a template or a draft version of the traction slide.",
  "elementsJson": [
    "action_title",
    "bullet_list"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95ce-e6e379d4a081/7",
  "deckHref": "/decks/019dd923-5fec-763b-95ce-e6e379d4a081",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95ce-e6e379d4a081.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95ce-e6e379d4a081#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.06,
        "y": 0.24
      },
      "kind": "list",
      "text": "SALES METRICS/CLOSE RATE: XX% close rate from consult to close, Average close time of XX",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "75376eae-f378-41f4-95c5-b652b2d81ccb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.4,
        "x": 0.51,
        "y": 0.24
      },
      "kind": "list",
      "text": "METRICS FOR SUPPLY: Average counselor capacity of XX students, XX% annual counselor retention, Always maintain 2 months ahead of available counselor capacity",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bb78c10a-c9fa-4b88-a581-42ef013eb796",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.51,
        "y": 0.58
      },
      "kind": "list",
      "text": "METRICS FOR DEMAND: 4.8/5 rating, XX Month average Empowerly tenure",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f46d9f91-8238-4f25-b125-5de8bc33bd90",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.06,
        "y": 0.58
      },
      "kind": "list",
      "text": "MARKETING: X:X CAC:LTR, XX% Paid / XX% Organic",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f5b0161a-a9e8-4aee-9426-b4f2684e5915",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "CAC:LTR: 4.8/5",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d526-758a-9c8e-eef6261840bf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.85,
        "x": 0.04,
        "y": 0.08
      },
      "kind": "title",
      "text": "WE'VE UNLOCKED THE UNDERLYING DRIVING METRICS TO SCALE",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c2787655-8ec5-402e-8317-78f97c73011f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "efc0ba1e-ccc4-42b5-a009-ade892991774",
      "evidence": "The slide contains list/bullet points with specific metrics: METRICS FOR SUPPLY, SALES METRICS/CLOSE RATE, METRICS FOR DEMAND, MARKETING.",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 7,
      "from": 4,
      "beatId": "2b1a2cfa-ba9e-48d2-9b6f-4e6ad32cd226",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "The testimonial, product demo, and traction slides demonstrate Empowerly's success",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 2,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "6de085be-fb8c-47c1-a888-b542e4751911",
      "evidence": "The traction and product demo slides provide evidence of Empowerly's growth and capabilities",
      "position": 0,
      "objective": "How Empowerly's growth is driven by its technology and data",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}