{
  "docId": "019dd923-5fec-763b-95ce-d1506a7ab258",
  "docSlug": "uhlEzi5NETINXDFC7Y7q",
  "documentTitle": "Here's the pitch deck payments-automation startup Tipalti used to raise $76 million from investors;; including former top Twitter execs Adam Bain and Dick Costolo",
  "authorId": "Pitchdecks",
  "authorName": "Tipalti",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "pageNumber": 11,
  "pageCount": 18,
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  "nextPage": 12,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 4,
  "notes": "The slide uses a table format to break down market segments (US vs Global) and financial metrics.",
  "elementsJson": [
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  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95ce-d1506a7ab258/11",
  "deckHref": "/decks/019dd923-5fec-763b-95ce-d1506a7ab258",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95ce-d1506a7ab258.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95ce-d1506a7ab258#slide-11",
  "components": [
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      "kind": "image",
      "text": "Icons representing US, Global, Spend, and TAM",
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    {
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      "kind": "metric",
      "text": "TAM: $60B",
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      "kind": "table",
      "text": "Whole of mid-market, US Companies**, Global Companies***, Total Spend, TAM, TOTAL, 195,759, 391,518, $20T, $60B/annum",
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      "kind": "title",
      "text": "$60 Billion Per Year TAM",
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      "evidence": "The slide explicitly calculates TAM based on segments and spend.",
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  "arcBeats": [
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      "from": 10,
      "beatId": "4344114e-dd3a-4c6d-b752-de1cfcdbd520",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "The Breakthrough",
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      "evidence": "The deck presents market opportunity and competitive advantage",
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      "confidence": 0.8,
      "parentBeatName": "Turn",
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  "loops": [
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      "name": "Why Now",
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      "evidence": "The deck presents market sizing and growth metrics",
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      "objective": "Why is now the right time for Tipalti?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
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