{
  "docId": "019dd923-5fec-763b-95ce-d1506a7ab258",
  "docSlug": "uhlEzi5NETINXDFC7Y7q",
  "documentTitle": "Here's the pitch deck payments-automation startup Tipalti used to raise $76 million from investors;; including former top Twitter execs Adam Bain and Dick Costolo",
  "authorId": "Pitchdecks",
  "authorName": "Tipalti",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.931,
  "pageNumber": 10,
  "pageCount": 18,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "section_divider",
  "function": "transition",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95ce-d1506a7ab258/10",
  "deckHref": "/decks/019dd923-5fec-763b-95ce-d1506a7ab258",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95ce-d1506a7ab258.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95ce-d1506a7ab258#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.15,
        "y": 0.35
      },
      "kind": "title",
      "text": "TAM & Competition",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8b590c14-4627-4315-856a-5478959fc89a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Section divider",
      "slug": "section-divider",
      "agent": null,
      "layer": "slide",
      "matchId": "a67be991-91d1-4c8e-9962-f9020856e856",
      "evidence": "The slide is titled 'TAM & Competition' and serves as a divider.",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 12,
      "from": 10,
      "beatId": "4344114e-dd3a-4c6d-b752-de1cfcdbd520",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "The Breakthrough",
      "beatSlug": "rags-to-riches-the-breakthrough",
      "evidence": "The deck presents market opportunity and competitive advantage",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 11,
      "from": 10,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "806e071f-e3d7-43b6-8f6e-cc9d20363560",
      "evidence": "The deck presents market sizing and growth metrics",
      "position": 1,
      "objective": "Why is now the right time for Tipalti?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}