{
  "docId": "019dd923-5fec-763b-95ce-bd7205ea99bf",
  "docSlug": "ueQqnHUIH4xWhbthDSWS",
  "documentTitle": "Secondhand furniture is set to become a $16 billion market. Check out the pitch deck vintage furniture startup Vinterior used to raise $11 million from investors.",
  "authorId": "Pitchdecks",
  "authorName": "Vinterior",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.781,
  "pageNumber": 3,
  "pageCount": 12,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 8,
  "notes": "The chart shows a clear upward trend in GMV and revenue from 2017 to 2020.",
  "elementsJson": [
    "action_title",
    "timeline_visual",
    "bar_chart_grouped",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95ce-bd7205ea99bf/3",
  "deckHref": "/decks/019dd923-5fec-763b-95ce-bd7205ea99bf",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95ce-bd7205ea99bf.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95ce-bd7205ea99bf#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.7,
        "y": 0.15
      },
      "kind": "callout",
      "text": "UK's #1 Vintage Furniture Marketplace",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5b852727-8fa4-4c96-97db-00f81f4a1851",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.4,
        "x": 0.55,
        "y": 0.35
      },
      "kind": "chart",
      "text": "GMV and Revenue",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ecb3e102-6ce7-4120-8194-08bab5b87d78",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.45,
        "x": 0.04,
        "y": 0.2
      },
      "kind": "list",
      "text": "2016 Launching: 200 listings from 12 London sellers; Testing channels to find early adopters. 2017-2018 Building Liquidity: Scaled supply in Europe to 100K listings; Paid-driven customer acquisition. 2019 Improving Efficiency: Focused on improving supply quality over quantity; Shifted from paid acquisition to SEO. 2020 Product Market Fit: Acquiring customers at scale profitably; 74% of acquisition through organic channels; 120% YoY revenue growth. Now: 180K listings from 1,800 European sellers.",
      "attrs": null,
      "subkind": "timeline-item",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fde326eb-0c71-453a-aa2a-7986af79ecb6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "YoY revenue growth: 120%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d526-758a-9c83-c794a9abe55e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.45,
        "x": 0.04,
        "y": 0.08
      },
      "kind": "title",
      "text": "Our achievements to date",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "62c04d08-4982-47c3-b9a1-5d524c534cc9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "timeline",
      "slug": null,
      "matchId": "20a08ab1-a7b4-4c84-8a90-4cd6845f7ff6",
      "evidence": "Chronological list of company milestones",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 4,
      "from": 3,
      "beatId": "e146d880-abe6-4a1f-b76b-81b2b8b1f622",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Humble Origins",
      "beatSlug": "rags-to-riches-humble-origins",
      "evidence": "Slides 3-4 show early achievements and supply acquisition.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "1d16256b-71f4-45a3-bf18-6282d1f361d6",
      "evidence": "The problem statement and market sizing slides create a loop around the cost of inaction.",
      "position": 0,
      "objective": "What is the cost of not using Vinterior in a growing $16 billion market?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 8,
      "from": 3,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "6be7dd80-33f4-412c-b131-864a3f1c9b20",
      "evidence": "The traction slides showcase quick wins and a big bet on growth.",
      "position": 1,
      "objective": "Can Vinterior achieve quick wins and make a big bet on growth?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}