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  "documentTitle": "LEAKED: A decade before Postmates was acquired by Uber for $2.65 billion;; its founder used this 13-slide pitch deck to sell his idea for the new delivery service",
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  "authorName": "Postmates",
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  "density": "dense",
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  "notes": "Uses a power law / long tail distribution visualization to highlight market fragmentation.",
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      "kind": "callout",
      "text": "Highly fragmented & inefficient market. $10 billion long tail. Shared amongst 12,000 companies. 47% of companies with revenues between $1 Million and $5 Million. Mostly local & same day delivery",
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      "text": "Highly fragmented & inefficient market",
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      "text": "Market distribution showing major players vs long tail",
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      "text": "TAM: $72B",
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      "kind": "source-note",
      "text": "Sources: Dunn & Bradstreet (US Courier Market), MCAA Survey, Wikipedia, Alan Robinson, Postmates Courier Survey",
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      "kind": "title",
      "text": "$72 Billion US Courier Market",
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