{
  "docId": "019dd923-5fec-763b-95ce-ad1cd7999a7b",
  "docSlug": "uG5cPaOYCcvT1eQjADro",
  "documentTitle": "LEAKED: A decade before Postmates was acquired by Uber for $2.65 billion;; its founder used this 13-slide pitch deck to sell his idea for the new delivery service",
  "authorId": "Pitchdecks",
  "authorName": "Postmates",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 3,
  "pageCount": 13,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "pain_points",
  "function": "frame_problem",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a single image of a UPS InfoNotice to evoke the 'pain' of a failed delivery attempt.",
  "elementsJson": [
    "headline_text",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95ce-ad1cd7999a7b/3",
  "deckHref": "/decks/019dd923-5fec-763b-95ce-ad1cd7999a7b",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95ce-ad1cd7999a7b.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95ce-ad1cd7999a7b#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.648,
        "w": 0.722,
        "x": 0.139,
        "y": 0.242
      },
      "kind": "image",
      "text": "UPS InfoNotice on a wall",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "faa9dcbd-f945-4282-98c1-1e389b901d63",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.125,
        "w": 0.524,
        "x": 0.238,
        "y": 0.085
      },
      "kind": "title",
      "text": "Shipping Today",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ebe15a9f-b86e-4553-bcb5-36c5d96085e1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 3,
      "from": 3,
      "beatId": "d81c99e6-3d3b-4579-9946-86cf2a74890b",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Shipping Today pain points",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}