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  "notes": "Includes a direct quote from Jeff Bezos to validate the market shift.",
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      "text": "Marketplace GMV as a % of total Amazon GMV",
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      "text": "WHAT IS THE AMAZON MARKETPLACE? 3rd-party sellers sell their products via Amazon's website, and Amazon handles warehousing, deliveries, returns, bookkeeping, besides others. WHO ARE THE 3RD-PARTY SELLERS? Over 1.4m individual businesses, typically “solo-preneurs” or “mom and pop” teams with full-time jobs. Initial side-hustles often outgrow beyond their original ambitions and capabilities hitting a glass ceiling due to lack of resources.",
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      "text": "TYPICAL P&L Net Revenue: £0.5 - 2m COGS (at landed cost): 20-30% Amazon fees: 45% (AMZ commission, fulfilment fees, PPC ads) Other Opex: 5% (software hosting, 3PL warehouse, legals) SDE: 20-30% (“seller discretionary earnings”)",
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