{
  "docId": "019dd923-5fec-763b-95ce-a2c076d59942",
  "docSlug": "tsxu3LWNqWMlrsXHUJ5n",
  "documentTitle": "The pitch deck for Trump's new media venture teases a 'conservative media universe' meant to rival the mainstream",
  "authorId": "Pitchdecks",
  "authorName": "Trump Media & Technology Group",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.334,
  "pageNumber": 11,
  "pageCount": 19,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "overcrowded",
  "nDataPoints": 7,
  "notes": "Uses a 'Big Tent' metaphor to illustrate inclusivity across political spectrums.",
  "elementsJson": [
    "headline_text",
    "big_number",
    "infographic",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95ce-a2c076d59942/11",
  "deckHref": "/decks/019dd923-5fec-763b-95ce-a2c076d59942",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95ce-a2c076d59942.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95ce-a2c076d59942#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.4,
        "x": 0.3,
        "y": 0.15
      },
      "kind": "image",
      "text": "Big Tent graphic with diverse crowd",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f017eadf-46bf-4adc-ba55-16f4b2327c80",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.75,
        "y": 0.5
      },
      "kind": "metric",
      "text": "33M Facebook Followers",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "12e728b2-ad8a-4602-9602-ce91c0a000b4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.75,
        "y": 0.3
      },
      "kind": "metric",
      "text": "89M Twitter Followers",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "40bf7fc8-b18f-43ef-aead-9e06ef40b36f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.1,
        "y": 0.8
      },
      "kind": "metric",
      "text": "? TMTG Subscribers | Users | Listeners",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "66dba63b-1608-4b72-b743-49acd660be95",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.1,
        "y": 0.2
      },
      "kind": "metric",
      "text": "209M Netflix Subscribers",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "68e018a3-12f3-425b-b488-e85d005906d8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.75,
        "y": 0.7
      },
      "kind": "metric",
      "text": "24.5M Instagram Subscribers | Users | Listeners",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "942507a1-b39d-4bc6-928b-1f2c1fd192b3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.1,
        "y": 0.4
      },
      "kind": "metric",
      "text": "206M Twitter Monetizable Users",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b4a36614-302a-400f-8279-9fbb437e7353",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.1,
        "y": 0.6
      },
      "kind": "metric",
      "text": "130M iHeart Registered Users",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c377eb52-a17f-44f1-8a12-39050fbdae22",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Total Addressable Audience: 209M",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d525-735b-8942-195bc392868a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.25,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: Company filings via www.sec.gov and Statista.com",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f6919638-f56c-402d-aaac-12646337f1fa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.25,
        "y": 0.05
      },
      "kind": "title",
      "text": "Inclusive \"Big-Tent\" Approach",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "78c2c799-1742-49b2-b482-34005d396b67",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Segmentation",
      "slug": "audience-segmentation",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "c0dc1e17-4922-45f5-8fb1-0eb842aaa06f",
      "evidence": "Total Addressable Audience: 209M",
      "confidence": 0.6
    }
  ],
  "frameworks": [
    {
      "name": "metaphor-analogy",
      "slug": null,
      "matchId": "28f772f4-3bb8-48a3-9c8c-47be2dfe371d",
      "evidence": "Uses a 'Big Tent' visual metaphor to represent an inclusive business strategy.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}