{
  "docId": "019dd923-5fec-763b-95ce-903bb00e2972",
  "docSlug": "u6fzhTvvgUDdkaexehhf",
  "documentTitle": "The pitch deck a first-time CEO used to raise more than $9 million in less than 6 months to help anxious sleepers and pandemic insomniacs get a good night's rest",
  "authorId": "Pitchdecks",
  "authorName": "Proper",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.784,
  "pageNumber": 5,
  "pageCount": 11,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "overcrowded",
  "nDataPoints": 4,
  "notes": "The slide uses a combination of a photo of a retail shelf and quantitative metrics to establish the problem.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "photo",
    "big_number",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95ce-903bb00e2972/5",
  "deckHref": "/decks/019dd923-5fec-763b-95ce-903bb00e2972",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95ce-903bb00e2972.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95ce-903bb00e2972#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.443,
        "x": 0.557,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "94164ee5-1f84-4ca9-bad0-967a0ce0f0c7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.41,
        "y": 0.53
      },
      "kind": "metric",
      "text": "1 : 43,000",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2bdc328a-6641-4da1-b951-27d28962fb42",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.78,
        "y": 0.57
      },
      "kind": "metric",
      "text": "90%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "860804b4-12a9-480f-9670-99b271e13f7d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.24,
        "y": 0.76
      },
      "kind": "metric",
      "text": "51%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cad4220a-1c74-43b6-9492-631993d70220",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.04,
        "y": 0.53
      },
      "kind": "metric",
      "text": "64%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dc889238-fc49-4c99-9b45-f0edd930db25",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "consumer dissatisfaction: 64%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d525-735b-8942-f0872060791e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.45,
        "x": 0.04,
        "y": 0.11
      },
      "kind": "paragraph",
      "text": "The sleep aisle is filled with OTC drugs that are suboptimal quick fixes... and there is a real lack of access to sleep expertise.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8d3d15de-c137-49c0-8b8c-4c1cc2aa2627",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.18,
        "x": 0.04,
        "y": 0.65
      },
      "kind": "subtitle",
      "text": "of consumers agree that OTC sleep aids have undesirable side effects",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "32dd60d2-fc8f-44a3-9772-0f715732cb20",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.18,
        "x": 0.74,
        "y": 0.69
      },
      "kind": "subtitle",
      "text": "% of Primary Care Physicians say their knowledge of sleep is \"fair to poor\"",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4ba5d130-b7b2-4cb0-a068-d28161c123af",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.18,
        "x": 0.24,
        "y": 0.84
      },
      "kind": "subtitle",
      "text": "agree that OTC sleep aids are not safe to take regularly",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6c7022fc-329b-4993-ab4c-4b06049b1c24",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.18,
        "x": 0.41,
        "y": 0.63
      },
      "kind": "subtitle",
      "text": "# of board certified sleep specialists to consumers",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "92ca309c-58c6-4ec0-8684-7a4beada1802",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.24,
        "x": 0.04,
        "y": 0.07
      },
      "kind": "title",
      "text": "SLEEP IS A PUBLIC HEALTH ISSUE",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e35a58cd-8e67-47cb-ac42-888b627a21a6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 4,
      "beatId": "270a768a-2de4-4d7b-a4a1-24b64c96022d",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "Slides 4-5 present the problem statement",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 4,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "0aa11744-a52c-42bc-a279-b69c039cc555",
      "evidence": "The problem statement implies the cost of inaction",
      "position": 0,
      "objective": "Highlight the consequences of not addressing sleep issues",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}