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  "documentTitle": "Check out the pitch deck 1-year-old San Francisco challenger bank Oxygen used to raise $17 million",
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  "authorName": "Oxygen",
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  "sourceTypeSlug": "strategy_consulting",
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  "notes": "The slide uses a dual-axis style chart (line for users, bars for financial metrics) to demonstrate growth correlation.",
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      "text": "User activation & retention in corelation to TPV trending up",
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      "text": "ARPU",
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      "kind": "title",
      "text": "Increasing ARPU with larger deposits and transaction per user..",
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      "kind": "title",
      "text": "Users' Deposits and Transactions",
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      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "The Breakthrough",
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