{
  "docId": "019dd923-5fec-763b-95ce-71dcaf33e9a3",
  "docSlug": "sv8s9c3MJmxa4Vb9pHQm",
  "documentTitle": "We got an exclusive look at the 29-slide pitch deck that plant-based protein startup KOS used to raise $12 million",
  "authorId": "Pitchdecks",
  "authorName": "KOS",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 6,
  "pageCount": 29,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "The slide uses a split-layout design with a dark sidebar containing the transition word 'and...'.",
  "elementsJson": [
    "action_title",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95ce-71dcaf33e9a3/6",
  "deckHref": "/decks/019dd923-5fec-763b-95ce-71dcaf33e9a3",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95ce-71dcaf33e9a3.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95ce-71dcaf33e9a3#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.55,
        "x": 0.36,
        "y": 0.56
      },
      "kind": "list",
      "text": "Current food practices will not scale to feed the projected 10 billion people in 2050.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4bc59cf7-81c8-45d8-9529-5b2a17a012e6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.55,
        "x": 0.36,
        "y": 0.33
      },
      "kind": "list",
      "text": "Meat is monumentally resource-greedy and factory farming conditions are declining rapidly.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a9da9a14-ad51-4f00-b788-fbeed25b3d66",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.55,
        "x": 0.36,
        "y": 0.81
      },
      "kind": "list",
      "text": "Unhealthy food options are the norm for most.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f19adacb-513c-4c78-87bd-6ee29f2028f0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.1,
        "y": 0.23
      },
      "kind": "paragraph",
      "text": "and...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "82072d28-c926-4a16-aea5-07dcec38c0ec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.36,
        "y": 0.12
      },
      "kind": "title",
      "text": "Our food system is broken.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "42360f1a-15f5-4cc1-ba98-bbbe7840b55c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem-Agitate-Solve (PAS)",
      "slug": "problem-agitate-solve-pas",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "bcd50446-ebbc-4a13-8f68-87f3e20f3260",
      "evidence": "Our food system is broken.",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 6,
      "from": 5,
      "beatId": "d1b6385a-9855-452c-881f-8782b6bfaf43",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem (Identify pain)",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "Slides 5-6 present the problem with the food system",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    },
    {
      "to": 6,
      "from": 6,
      "beatId": "5b8232c6-df52-4938-8d33-a577070139fe",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate (Make it worse)",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "Slide 6 emphasizes the broken food system",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "dfc5e4ef-b083-432e-b5d4-28ec08531b24",
      "evidence": "Slides 5-6 imply the cost of inaction",
      "position": 0,
      "objective": "What if we don't change our food system?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}