{
  "docId": "019dd923-5fec-763b-95ce-71dcaf33e9a3",
  "docSlug": "sv8s9c3MJmxa4Vb9pHQm",
  "documentTitle": "We got an exclusive look at the 29-slide pitch deck that plant-based protein startup KOS used to raise $12 million",
  "authorId": "Pitchdecks",
  "authorName": "KOS",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 21,
  "pageCount": 29,
  "prevPage": 20,
  "nextPage": 22,
  "slideType": "product_demo",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses placeholders ($) for financial data points.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "paragraph",
    "photo",
    "footnote"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95ce-71dcaf33e9a3/21",
  "deckHref": "/decks/019dd923-5fec-763b-95ce-71dcaf33e9a3",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95ce-71dcaf33e9a3.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95ce-71dcaf33e9a3#slide-21",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "image",
      "text": "Product bottle icons",
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d50c6933-f8d8-479e-98f3-a46d0841a0f2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.35,
        "x": 0.58,
        "y": 0.17
      },
      "kind": "image",
      "text": "Product photography of KOS bottles and capsules",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d61f2029-3fcc-48a6-b967-c12a97774d58",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.05,
        "y": 0.75
      },
      "kind": "list",
      "text": "12 encapsulated single ingredients and 7 specialty complexes; Recently launched high margin product line; Global launch of Nighty Nite, At Ease Solider, and Lookin' Good at WFM in January of 2021",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "afce7ffb-861d-4b3a-b64a-58e5b850e930",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "list",
      "text": "At-a-Glance: Dietary Supplement TAM: $, Total Gross Sales 2020YE: $, Ecommerce Gross Sales 2020YE: $, Retail Gross Sales 2020YE: $",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ce50521c-d05d-4c25-ad2f-1fd883c520dc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.05,
        "y": 0.55
      },
      "kind": "paragraph",
      "text": "KOS encapsulated functional ingredients and specialty supplements are a portable, easy to take, dietary regimen enhancement. These vary from single ingredients to proprietary function-based complexes to chewable vitamins.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d211c1d4-c81f-46ad-9172-e70ba5d31a7d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: FNF Research, Dietary Supplements Market, 6/20",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5f48bedd-dfb9-4673-9227-f394e6cfe3d4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.25,
        "y": 0.03
      },
      "kind": "title",
      "text": "KOS Specialty Supplements",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a5473702-609d-484a-8f9a-775ce859e4ef",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}